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# Feminine Wine Labels
From Wine's Brand Indentity Features Fairytale-Themed Mascots

By Jana Pijak | Published 2016-06-06 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/from-wine
References: [boxbranddesign](http://www.boxbranddesign.com/work.php?wid=152)

From Wine's Cherry Wine brand identity is the work of creative agency The Box Brand Design Limited. Drawing inspiration from vintage pin-up illustrations and popular culture, these [wine labels](https://www.trendhunter.com/trends/the-label-makers) blend white backdrops with pink typography to bring a feminine visual theme to life.

Furthermore, each label's illustrated characters are modeled after famous faces like monarchs Queen Victoria and Isabel I along with screen legends Grace Kelly and Audrey Hepburn.

With cursive logos and vintage illustrations, From Wine's brand identity extends beyond its bottle labels and adorns its business cards, wine cartons and other promotional materials and packaging. Using pink to represent this Cherry Wine's fruity flavor and [female icons](https://www.trendhunter.com/trends/vera-wang-roses) as a way to draw consumer interest, this wine brand appeals to the [design-conscious female drinker](https://www.trendhunter.com/trends/geneba-tequila).

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 54% | Activity: 26% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Why This Trend Is Growing

- **Feminine Wine Labels:** Opportunity for wine brands to create labels with a feminine visual theme, drawing inspiration from popular culture and using pink to represent fruity flavors.
- **Vintage-inspired Branding:** Opportunity for businesses to adopt cursive logos and vintage illustrations to create a unique brand identity across various promotional materials and packaging.
- **Celebrity Endorsements in Wine Labels:** Opportunity for wine brands to attract consumer interest by featuring illustrated characters modeled after famous faces from history and popular culture on their labels.

### Industries Being Reshaped

- **Wine and Spirits:** The wine industry can capitalize on the trend of feminine wine labels to appeal to the design-conscious female consumer.
- **Graphic Design and Branding:** Graphic design and branding agencies can help businesses adopt a vintage-inspired brand identity with cursive logos and vintage illustrations.
- **Celebrity Marketing:** Brands can leverage celebrity endorsements in their packaging design to attract consumer interest and boost sales.

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