# Singers as Producers Justin Timberlake Heads to the Small Screen With 2 TV Shows By Rose Nazarali | Published 2009-04-05 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/from-the-dance-floor-to-the-editing-room-justin-timerblake-produced-shows-t References: [theoriginalwinger](http://theoriginalwinger.com/2009-03-11-justin-timberlakes-new-tv-show-on-mtv) & [showbizspy](http://www.showbizspy.com/2008/03/07/justin-timberlake-to-produce-tv-show) Following in the ranks of P. Diddy, Justin Timberlake has teamed up with [MTV](https://www.trendhunter.com/trends/juicy-shore) for a new [reality game show](https://www.trendhunter.com/trends/pretzel-crust-island), “The Phone.” The show begins with a phone call that asks the recipient if they would like to win $50,000. If they agree, they are sent on life-altering missions (think “Mission Impossible”). “The Phone” is set to premiere on MTV on April 21st. Justin Timberlake’s second TV venture is a comedy on [NBC](https://www.trendhunter.com/trends/wordle-game-show) titled, “My Problem With Women.” The show is an adaptation of a Peruvian program, “Mi Problema con las Mujeres.” The show is situated around a bachelor who seeks out a therapist to answer why all his relationships fail. The premise of this show has already been reproduced in 20 other countries. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 15% | Activity: 82% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Reality Game Shows:** Opportunity for new and innovative reality game shows that incorporate unique challenges and high stakes for participants. - **International TV Adaptations:** Potential for adapting successful international TV programs for different markets, creating localized content with global appeal. - **Celebrity TV Ventures:** Growth of celebrities venturing into television, creating new opportunities for unique and engaging content. ### Industries Being Reshaped - **Entertainment:** Disruptive innovation opportunities in creating fresh and exciting entertainment formats. - **Television Production:** Opportunities for producing and adapting TV shows to cater to diverse audience preferences. - **Media and Broadcasting:** Potential for leveraging celebrity partnerships and international adaptations to captivate audiences across various media platforms. ## Related on Trend Hunter - [TV Personality-Backed Promotions](https://www.trendhunter.com/trends/dominos-6.md) - [Reality TV-Themed Seltzers](https://www.trendhunter.com/trends/juicy-shore.md) - [Reality-Themed Dating Campaigns](https://www.trendhunter.com/trends/tinder-5.md) - [Streaming Platform Dining Experiences](https://www.trendhunter.com/trends/tv-dinner-popup.md) - [Celebrity Cold Brew Collaborations](https://www.trendhunter.com/trends/biebs-brew.md) - [Musician Bake-Off Campaigns](https://www.trendhunter.com/trends/boy-band-bakeoff.md) - [Animated Pop Revival Shows](https://www.trendhunter.com/trends/paris-pups.md) - [Short-Form Dating Shows](https://www.trendhunter.com/trends/dream-date-a-sip-at-love.md) - [Reality Show-Inspired Games](https://www.trendhunter.com/trends/love-is-blind-game.md)