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# Traditional Sailing-Inspired Pavilions
Kengo Kuma and Team Design From the Coastline We Progress

By Amy Duong | Published 2025-05-21 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/from-the-coastline-we-progress
References: [insideoutside.nl](https://www.insideoutside.nl/Work) & [kkaa.co.jp](https://kkaa.co.jp/en/)

![Traditional Sailing-Inspired Pavilions](https://cdn.trendhunterstatic.com/thumbs/571/from-the-coastline-we-progress.jpeg)

Architecture firm [Kengo Kuma and Associates](https://www.trendhunter.com/trends/cs-somme-cafe) has worked on the From the Coastline We Progress pavilion. This is defined by a white fabric which carefully draped over a scalloped timber structure made for the Qatar Pavilion taking place at the Expo 2025 Osaka. It features an exhibition that is designed by Dutch design firm [AMO](https://www.trendhunter.com/trends/solidnature-and-amo) and it all features influence from [traditional sailing boats](https://www.trendhunter.com/trends/breeze-installation).

AMO director Samir Bantal spoke more on the design project, "We chose to tell the story of Qatar through its coastline: the place where people who visited the country would first set foot on land, and from where people departed for either pearling or fishing. Ninety-nine per cent of Qatar's people live, work, and recreate along the coastline. It's where its main infrastructure of economy, culture, and preservation takes place."

Image Credit: Iwan Baan

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 19% | Activity: 17% | Freshness: 42%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign)

## Key Themes

### What Makes This Trend Stand Out

- **Sustainable Architecture:** The use of carefully draped white fabric over a timber structure in pavilions illustrates a shift towards sustainable and eco-friendly architectural practices.
- **Cultural Storytelling in Design:** Incorporating elements such as traditional sailing boats into architectural designs highlights an emerging trend of storytelling through cultural and historical influences.
- **Experiential Exhibition Spaces:** The creation of immersive exhibitions that reflect local heritage showcases a growing trend in developing engaging and culturally enriched visitor experiences.

### Sectors Adopting This

- **Exhibition Design:** Designing immersive spaces with cultural narratives presents new avenues for innovation within the exhibition design industry.
- **Sustainable Materials Manufacturing:** The demand for eco-friendly materials in groundbreaking architectural designs is driving transformation within the materials manufacturing sector.
- **Cultural Tourism:** Increased interest in architecture that reflects local heritage and stories is sparking growth in the cultural tourism industry.

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