# Expressive Automotive Ads This Chevrolet Ad Explores the Facebook Emojis with 'From Like to Love' By Laura McQuarrie | Published 2016-03-01 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/from-like-to-love References: [wersm](http://wersm.com/chevrolet-its-time-to-love/) In response to the new Reaction Emojis on Facebook, [Chevrolet](https://www.trendhunter.com/trends/chevrolet-bolt-campaign) created a new video on the theme of 'From Like to Love.' This video cleverly addresses the new set of reaction buttons, particularly how a "like" is applied to everything as remarkable as new babies being born and birthdays to uncomfortable moments that we can all identify with. Chevrolet even goes as far to say: "we have become a society of 'Likers.'" Now, with the introduction of the "love" button, Chevrolet is urging people to choose to express a little more sentiment towards the brand. Whether it's a new filter on [Instagram](https://www.trendhunter.com/trends/made-for-what-youre-made-of) or a feature on Twitter, there are plenty of clever marketing ideas like this one that speak to [Millennials](https://www.trendhunter.com/trends/windows-of-selfcare) by making the most of updates to social media. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 11% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Reaction Emojis:** Opportunity for brands to creatively integrate new reaction emojis in their advertising campaigns. - **Social Media Marketing:** Brands can leverage social media updates to create clever and relatable marketing ideas. - **Millennial Engagement:** Strategies that appeal to Millennials by utilizing social media features and trends in advertising. ### Sectors Adopting This - **Automotive:** Car companies can explore innovative ways to incorporate reaction emojis in their advertisements. - **Digital Marketing:** Opportunity for marketers to capitalize on social media updates and create engaging marketing campaigns. - **Technology:** Technological advancements in social media platforms open doors for disruptive advertising strategies. ## Related on Trend Hunter - [Influencer-Starring Car Commercials](https://www.trendhunter.com/trends/toyota-2.md) - [Adventure-Inspired Auto Ads](https://www.trendhunter.com/trends/made-for-what-youre-made-of.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Emoji-Centric Campaigns](https://www.trendhunter.com/trends/bubble-gum-emoji.md) - [Emoji-Inspired Beer Campaigns](https://www.trendhunter.com/trends/emojiless.md) - [Romantic Luxury Vehicle Ads](https://www.trendhunter.com/trends/gclass-stronger-than-diamonds.md) - [Playful Gen-Z Dating Campaigns](https://www.trendhunter.com/trends/crush-feelings.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md)