# Flying Bars Jagermeister's Unique Festival Promotion By Holger Mohr | Published 2009-06-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/from-flying-bars-to-biervertising-tents-4-unique-ways-of-promotion-at-festi References: [festivalhopper.de](http://www.festivalhopper.de/news/2009/05/25/mit-jaegermeister-ueber-rock-am-ring-ticketverlosung/) & [ringrocker](http://www.ringrocker.com/modules.php?op=modload&name=partner&file=warsteiner-myhab) The German Outdoor Festival Summer comes along with some interesting promotions. Jägermeister, one of the most [famous German digestifs](https://www.trendhunter.com/trends/jagermeister-x-pantone), is traveling around with a flying liqueur bar which allows festival vistors to have their drinks 50 meters over the festival ground and give them a great view to the stage. Another amazing [festival promotion](https://www.trendhunter.com/trends/sprinter-palm-springs-pack) featured in the above gallery is Warsteiner, the [German beer brand](https://www.trendhunter.com/trends/hofbruhaus-helles-lager), who is using eco-friendly deluxe tents from my-hab to build up a Warsteiner village, giving the visitors a dry and deluxe place to sleep and relax. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 74% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Event Marketing:** Using unique and engaging experiences as a way to promote a product or service during events. - **Eco-friendly Innovation:** Incorporating sustainability and environmental responsibility into products and services to appeal to socially conscious consumers. - **High-flying Promotions:** Offering elevated experiences for event attendees to provide a unique and memorable experience. ### Sectors Adopting This - **Alcohol Beverage:** Using creative and unconventional event marketing tactics to promote beer and spirits in a crowded market. - **Outdoor Recreation and Leisure:** Incorporating sustainable and innovative accommodations for festival attendees to provide a more luxurious and eco-friendly experience. - **Event Production and Planning:** Providing high-flying and other experiential promotions as a way to stand out in a competitive industry and offer unique experiences for clients and attendees. ## Related on Trend Hunter - [Beer-Pouring Party Billboards](https://www.trendhunter.com/trends/jubel-billboard.md) - [Temperature-Reactive Liqueur Bottles](https://www.trendhunter.com/trends/the-secret-is-ice-cold-campaign.md) - [Interactive Hard Seltzer Bars](https://www.trendhunter.com/trends/white-claw-wave-of-summer-bar.md) - [Music Experience-Focused Beer Campaigns](https://www.trendhunter.com/trends/heineken-house.md) - [Experimental Herbal Liqueurs](https://www.trendhunter.com/trends/9556-nights-of-exploration.md) - [Drinking Ritual Finger Warmers](https://www.trendhunter.com/trends/fingermittens.md) - [Festival Hydration Drink Campaigns](https://www.trendhunter.com/trends/electrolit-activation.md) - [Sensorial Beer Campaigns](https://www.trendhunter.com/trends/feel-the-alps.md) - [Refreshing Festival Activations](https://www.trendhunter.com/trends/mitchum-fresh-factory.md)