# From Eco to Animal Friendly Fashion 'WildLife Works' Label By Victoria Tremlin | Published 2008-02-03 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/from-eco-to-animal-friendly-fashion-new-wildlife-works-label References: [wildlifeworks](http://www.wildlifeworks.co.uk) Eco is obviously the buzz word being thrown around the fashion world. However, one label is not content with saving the planet, they also want to save its inhabitants. The profits from WildLife Works clothing range go towards protecting endangered animals by creating sanctuaries. The collections are produced in Kenya, close to an 8000 acre animal sanctuary. It is the ideal choice for conscience consumption of fashion for animal lovers. But unlike a lot of ethical fashion products which are usually basic cotton tops or boring beige knits, the designs are really fashion forward and on-trend. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 9% | Activity: 62% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Eco-friendly Fashion:** Opportunity for disruptive innovation: Develop new sustainable materials and production methods that minimize environmental impact in the fashion industry. - **Animal-friendly Fashion:** Opportunity for disruptive innovation: Create fashionable clothing and accessories that promote animal welfare and support conservation efforts. - **Conscious Consumption:** Opportunity for disruptive innovation: Develop technologies or platforms that enable consumers to make informed and ethical purchasing decisions in the fashion industry. ### Who This Affects Most - **Fashion Retail:** Opportunity for disruptive innovation: Integrate sustainable and animal-friendly fashion brands into mainstream retail, providing consumers with more ethical choices. - **Textile Manufacturing:** Opportunity for disruptive innovation: Invest in research and development of sustainable textile manufacturing processes that reduce environmental impact and support animal conservation. - **Conservation Organizations:** Opportunity for disruptive innovation: Collaborate with fashion brands to create new revenue streams for wildlife and conservation efforts through clothing collections and partnerships. ## Related on Trend Hunter - [Sustainable Indian Streetwear Lines](https://www.trendhunter.com/trends/cloveify.md) - [Eco-Friendly Indian Fashion](https://www.trendhunter.com/trends/latin-quarters.md) - [Brand-Led Endangered Animal Programs](https://www.trendhunter.com/trends/endangered-animal-program.md) - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md) - [Ethical Merino Wool Clothing](https://www.trendhunter.com/trends/knit-kite-jacket.md) - [Animal Welfare Initiatives](https://www.trendhunter.com/trends/max-mara-fashion-group.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Tree-Planting T-Shirt Lines](https://www.trendhunter.com/trends/treedom.md)