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# Frozen Smoothie Treats
The Strings & Things Frollies Strawberry & Banana Smoothie is Fortified

By Michael Hemsworth | Published 2021-07-07 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/frollies-strawberry-banana-smoothie
References: [talkingretail](https://www.talkingretail.com/products-news/grocery/strings-things-supports-back-to-school-season-with-expanded-yollies-range-06-07-2021/) & [stringsandthings](https://stringsandthings.com/)

The [Strings & Things](https://www.trendhunter.com/trends/strings-things-scarestrings) Frollies Strawberry & Banana Smoothie is a frozen treat product that's set to arrive just in time for the back-to-school season starting in August and will provide youngsters with a beneficial way to satisfy their sweet tooth.

The frozen treat is positioned as [smoothie on a stick](https://www.trendhunter.com/trends/sorbet-smoothie-collection) that's crafted with real fruit with no sugar added to the recipe. The product comes in four-packs and is also forties with vitamin D to help offer immunity support. These features of the frozen treat will make it a perfect option for parents to pick up in anticipation of [after school snacking](https://www.trendhunter.com/trends/del-monte-freeze-pops).

The Strings & Things Frollies Strawberry & Banana Smoothie will be available for purchase in August for £1.75 in the UK.

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 46% | Activity: 81% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What's Driving This Trend

- **Frozen Smoothie Snacks:** Frozen smoothie snacks are a growing trend as consumers seek healthy and convenient options.
- **Vitamin-fortified Treats:** Adding beneficial ingredients like vitamins to treats provides a competitive edge in the market.
- **Healthy Back-to-school Snacks:** The demand for healthier snack options for kids during the school year creates a market opportunity

### Who This Affects Most

- **Frozen Desserts:** The frozen dessert industry can expand into the health food market with frozen smoothie snacks.
- **Food Manufacturing:** Food manufacturers can create products with added vitamins for a competitive advantage.
- **Education and Childcare:** Schools and childcare centers can provide healthy snack options for students that align with nutritional guidelines.

## Related on Trend Hunter

- [Frozen Fruity Lollies](https://www.trendhunter.com/trends/frollies.md)
- [Veggie-Packed Smoothie Pops](https://www.trendhunter.com/trends/rabbit-food.md)
- [Smoothie-Style Ice Pops](https://www.trendhunter.com/trends/pitaya-foods-smoothie-pops.md)
- [Health-Focused Fruity Smoothies](https://www.trendhunter.com/trends/smoothie-pop.md)
- [Frozen Tubed Smoothies](https://www.trendhunter.com/trends/frozen-tubed-smoothies-sweet-nothings-launches-new-kidfriendly-squeezable-s.md)
- [Frozen Smoothie Mochi Bites](https://www.trendhunter.com/trends/smoothie-incredibites.md)
- [Chromatic Candy-Flavored Frozen Treats](https://www.trendhunter.com/trends/skittles-stix.md)
- [Vitaminized Fruit Smoothies](https://www.trendhunter.com/trends/froosh.md)
- [Kid-Focused Fruit Smoothies](https://www.trendhunter.com/trends/tropicana.md)
