# Mongrel Marital Problems The Frolic Dogfood 'Couples' Ad Will Make You Chuckle By Amanda Chang | Published 2010-11-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/frolic-dogfood-couples-ad References: [adsoftheworld](http://adsoftheworld.com/media/tv/frolic_dogfood_couples_the_bedroom) & [bit.ly](http://bit.ly/eUhj1O) The [personified canine marriage scenario](https://www.trendhunter.com/trends/liveclear-love-clear) portrayed in this Frolic Dogfood 'Couples' ad is absolutely adorable. Featuring an impeccably groomed poodle with her ruggedly handsome bulldog husband, the real truth behind their marriage is exposed -- she's only with him for his biscuits! Dog-lovers all over the world will adore this hilarious ad. With a brilliant punch line, the Frolic Dogfood 'Couples' ad does a great job of getting its point across to human viewers. **Implications** - Adding humor is a great way for businesses to garner audience attention as well as appeal to a wider target demographic than they normally would have. Humor is a universal way to attract consumers and persuade them to purchase a product. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 3% | Activity: 53% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Personification:** Opportunity for pet food companies to use personification in advertising to more effectively connect with pet owners through humor. - **Humor in Advertising:** Opportunity for businesses to use humor as a marketing tool to appeal to a wider target demographic and increase consumer engagement. - **Relationship Marketing:** Opportunity for businesses to appeal to the emotional connection between pet owners and their pets through relationship marketing tactics such as this 'couples' ad. ### Who This Affects Most - **Pet Food:** Opportunity for pet food companies to use creative advertising techniques to reach a wider audience and increase brand awareness. - **Advertising:** Opportunity for advertising agencies to develop humorous and effective ad campaigns to increase brand awareness and consumer engagement for their clients. - **Marketing:** Opportunity for marketers to use emotional appeals and relationship marketing tactics to create a more personal connection with consumers and increase brand loyalty. ## Related on Trend Hunter - [Functionally Focused Dog Campaigns](https://www.trendhunter.com/trends/inflatable-dogs.md) - [Heart-Warming Pet Owner Campaigns](https://www.trendhunter.com/trends/cesar-love-like-crazy.md) - [High-Frequency Radio Ads](https://www.trendhunter.com/trends/morrisons-ad.md) - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md) - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Puppy Dating App Giveaways](https://www.trendhunter.com/trends/puppy-dating-app-giveaways.md) - [Loyalty-Focused Branded DNA Kits](https://www.trendhunter.com/trends/branded-dna-kit.md)