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# Colorful Carbon Digital Watches
G-SHOCK Launches a New Poison Dart Frog FROGMAN Watch

By Amy Duong | Published 2023-01-05 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/frogman
References: [highsnobiety](https://www.highsnobiety.com/p/g-shock-poison-dart-frog-drogman/)

G-[SHOCK](https://www.trendhunter.com/trends/gshock-dw6900-crazy-colors-series) introduces a new Poison Dart Frog [FROGMAN](https://www.trendhunter.com/trends/gshock-master-of-g-frogman-gw8200tpf1) to join the company's ongoing FROGMAN series. It now celebrates three decades of designs, continuing to honor the status and durable longevity of the series. As a part of this anniversary milestone, the brand has launched a selection of commemorative drops with the second taking the form of the GWF-A1000 as the base model.

It is then designed with a theme based on the South American poison dart frog, which can be seen in the form of bright colors. It is randomly laminated with [colorful carbon and fiberglass](https://www.trendhunter.com/trends/mrgb2000kt3a) that have been carved to create bezels that are meant to represent the mysterious tones of the frog. It is rounded out by a slightly clear urethane material and polarized ink, nodding to the mottled skin pattern of the poison dart frog.

Image Credit: G-SHOCK

## Trend Insights (Trend Hunter)

- Score: 5.2/10
- Popularity: 82% | Activity: 59% | Freshness: 14%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches)

## Key Themes

### Why This Trend Is Growing

- **Colorful Carbon Watches:** The use of colorful carbon and fiberglass materials in watchmaking can create unique and visually stunning timepieces.
- **Animal-inspired Watch Design:** Designing watches based on exotic creatures such as the South American poison dart frog can appeal to consumers seeking distinct and eye-catching accessories.
- **Anniversary Editions:** Creating special edition product drops, such as for a milestone anniversary, can generate excitement and interest from collectors and fans.

### Industries Being Reshaped

- **Watchmaking:** Innovating in the materials, design, and commemorative edition space can disrupt the watch industry and appeal to wider audiences.
- **Fashion Accessories:** Creative watch designs that stand out from the competition can help drive sales and establish a brand's reputation for unique and bold fashion accessories.
- **Luxury Goods:** Incorporating rare and innovative materials in luxury watches can increase their value and desirability, appealing to affluent consumers seeking exclusive and exceptional products.

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