# Unpalatable Canned Surprises Pepsi Drinker Finds a Dead Frog in His Soda By Jacqueline Parrish | Published 2009-09-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/frog-in-pepsi References: [cnn](http://www.cnn.com/2009/US/09/02/frog.pepsi.can/index.html?iref=mpstoryviewhttp://www.graphicdesignblog.org/pepsi-and-coca-cola-logo-evolution/http://www.graphicdesignblog.org/pepsi-and-coca-cola-logo-evolution/http://www.graphicdesignblog.org/pepsi-and-coca-cola-logo-evolution/) & [cnn](http://www.cnn.com/2009/US/09/02/frog.pepsi.can/index.html?iref=mpstoryview) The next time you go to crack open a can of [Pepsi](https://www.trendhunter.com/trends/undercover-cups), beware: A man from Ormond Beach, Florida, was in his backyard barbequing when he reached for a soda. After taking a swig of the sugary drink, he immediately threw the can down and began gagging. His wife then examined the can and poured its contents onto a plate, she describes what she saw as something resembling “pink linguine” and “dark stuff.” Testing by the [FDA](https://www.trendhunter.com/trends/companion-diagnostic-test) revealed the “pink linguine” and “dark stuff” to be the remnants of a deceased frog. Pepsi has yet to comment on the incident. It's stories such as these that make a person think about how their food and beverages are being packaged and handled. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 46% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Food Safety Protocols:** Increased attention to food safety in packaging and handling processes. - **Supply Chain Transparency:** Greater transparency in supply chains from production to consumer, to prevent incidents like these. - **Alternative Beverage Options:** Consumers may be inclined to look for alternative beverage options in light of incidents like these. ### Industries Being Reshaped - **Food and Beverage Industry:** Increased demand for food safety measures and supply chain transparency from the food and beverage industry. - **Packaging Industry:** Increased pressure for the packaging industry to implement more effective and transparent packaging and handling processes. - **Alternative Beverage Industry:** There may be more opportunities for alternative beverage companies to market themselves as safe and transparent options. ## Related on Trend Hunter - [Frog-Topped QSR Pizzas](https://www.trendhunter.com/trends/goblin-pizza.md) - [Cleverly-Disguised Fountain Cups](https://www.trendhunter.com/trends/undercover-cups.md) - [Fruity Summertime Colas](https://www.trendhunter.com/trends/pepsi-lime-and-peach.md) - [Nitrogen-Infused Colas](https://www.trendhunter.com/trends/new-nitro-pepsi.md) - [Soda-Infused Ketchups](https://www.trendhunter.com/trends/colachup.md) - [Exclusive Marshmallow-Flavored Sodas](https://www.trendhunter.com/trends/marshmallowflavored-soda.md) - [Soda-Inspired Sparkling Waters](https://www.trendhunter.com/trends/soda-inspired-sparkling-water.md) - [Extreme Beverage Taste Tests](https://www.trendhunter.com/trends/blind-taste-test.md) - [Cheeky Food-Focused Soda Campaigns](https://www.trendhunter.com/trends/share-a-pepsi.md)