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# Rockstar Barn Fashion
‘Frock & Roll' Inside Vogue US June 2010 is Breathtaking

By Venessa Fisher | Published 2010-06-02 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/frock-roll
References: [fashiongonerogue](http://fashiongonerogue.com/karen-elson-jack-white-vogue-june-2010-annie-leibovitz/) & [vogue](http://www.vogue.com)

Famed photographer Annie Leibovitz takes on model Karen Elson and [musician Jack White](https://www.trendhunter.com/trends/joe-jonas-and-scotch-soda) in her latest work for [Vogue](https://www.trendhunter.com/trends/no-rules-club) US June 2010. The shoot, ‘Frock & Roll,’ features the couple wearing a combination of vintage and contemporary looks from designers [Marc Jacobs](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam), Alberta Ferreti and John Galliano.

Styled by Grace Coddington, this whimsical shoot goes from a barn to a bar and there is certainly no shortage of things to look at. ‘Frock & Roll’ comes just as Elson releases her debut album.

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 44% | Activity: 63% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Vintage Fashion:** Bringing back vintage fashion designs can disrupt the fashion industry by attracting a new customer base that is looking for unique and unconventional styles.
- **Fusion Photography:** Combining various elements such as fashion and music in photography can revolutionize the way fashion is showcased and marketed, creating fresh and innovative content.
- **Celebrity Endorsement:** Using well-known musicians and models in fashion campaigns can disrupt the industry by leveraging their large fan bases and influence to expand brand reach and awareness.

### Who This Affects Most

- **Fashion:** The fashion industry can benefit from disruptive innovations in vintage fashion, fusion photography, and celebrity endorsement to reach new audiences and create a unique brand experience.
- **Photography:** Incorporating various elements such as fashion and music in photography can create new market opportunities for photographers by offering distinct and unconventional services.
- **Music:** The music industry can benefit from collaborations with fashion brands to create a more diverse and multi-dimensional marketing approach, offering fans a unique experience that goes beyond music.

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