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# Sultry Sustainable Fashion
The Frock Los Angeles Line Offers Glamorous Eco-Friendly Ensembles

By Jaime Neely | Published 2011-09-05 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/frock-los-angeles
References: [treehugger](http://www.treehugger.com/files/2011/08/frock-la-affordable-eco-fashion-exudes-classic-glamour.php) & [frockla](http://frockla.com/)

Frock Los Angeles is an American clothing company devoted to creating fabulously luxurious and clothing using [sustainable materials and methods](https://www.trendhunter.com/trends/regeneration-nation). The lookbook showcasing the upcoming Fall collection presents a variety of gorgeous [floor-length gowns](https://www.trendhunter.com/trends/palma) and a unique, cut-out mini-dresses. Made using sustainable jersey knits and spandex, the dresses hug tight to women’s curves, creating a glamorous and elegant look.

All Frock Los Angeles collections are made in a California factory and are available to consumers at unbelievably affordable prices. With plunging necklines and slim silhouettes, Frock Los Angeles allows you to look sexy while you preserve the planet.

**Implications** - In today’s society, a growing number of individuals are putting the environment and its preservation before their consumption needs. Businesses that offer a wide range of sustainable products will benefit by appealing to the increasing [eco-conscious clientele](https://www.trendhunter.com/trends/ethical-luxury-shopping-platform).

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 42% | Activity: 62% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Why This Trend Is Growing

- **Sustainable Fashion:** Opportunity for businesses to create eco-friendly clothing using sustainable materials and methods.
- **Affordable Luxury:** Opportunity to offer glamorous and elegant clothing at unbelievably affordable prices.
- **Eco-conscious Consumer:** Opportunity to appeal to the growing number of individuals who prioritize environmental preservation in their purchasing decisions.

### Industries Being Reshaped

- **Fashion:** Fashion industry can explore sustainable materials and production methods to create luxurious and affordable clothing.
- **Manufacturing:** Manufacturing industry can focus on producing sustainable fashion products in an environmentally-friendly manner.
- **Retail:** Retail industry can target eco-conscious consumers by offering a wide range of sustainable fashion products at affordable prices.

## Related on Trend Hunter

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- [Sustainable Cashmere Apparel Collections](https://www.trendhunter.com/trends/reformations-cashmere-collection.md)
