# Literary Popcorn Snacks This Joe & Seph's Popcorn Takes After 'Frobscottle' from The BFG By Laura McQuarrie | Published 2016-08-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/frobscottle References: [joeandsephs](https://www.joeandsephs.co.uk/pouches/the-bfg-frobscottle-popcorn) Fans of The BFG by Roald Dahl know 'Frobscottle' as the name of a green fizzy drink from Giant Country where the bubbles go down instead of up. This fictive soda is what inspired the creation of 'The BFG Frobscottle Popcorn' from Joe & Seph's. The [gourmet popcorn snack](https://www.trendhunter.com/trends/belles-gourmet-popcorn) is described as "a whizpopping blend of caramel, fruity raspberry and mint," which is a flavor that will appeal to book lovers, foodies and [fans who've recently visited the cinema](https://www.trendhunter.com/trends/a24-movie-chocolate) to see Steven Spielberg's new movie inspired by this classic Roald Dahl book. Even though the [unique popcorn snack](https://www.trendhunter.com/trends/pops-praiseworthy-popcorn) is inspired by a carbonated drink, this air-popped treat from Joe & Seph's is made with a simple list of natural ingredients that offers a much healthier alternative to sugary soda beverages. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 27% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Literary-inspired Snacks:** The creation of Joe & Seph’s ‘The BFG Frobscottle Popcorn’ illustrates the potential for literary-inspired snacks to tap into the book-loving market. - **Healthy Alternatives to Sugary Drinks:** Joe & Seph’s ‘The BFG Frobscottle Popcorn’ is a prime example of how healthier snack options can capitalize on the increasing demand for alternatives to sugary drinks. - **Crossover Marketing:** By tapping into two markets—literary fans and gourmet snack consumers—Joe & Seph’s demonstrates the potential for crossover marketing in the food industry. ### Sectors Adopting This - **Food and Beverage:** The launch of Joe & Seph’s ‘The BFG Frobscottle Popcorn’ highlights the potential for innovative gourmet snack products in the food and beverage industry. - **Entertainment:** The success of Joe & Seph’s ‘The BFG Frobscottle Popcorn,’ inspired by Roald Dahl’s classic book, demonstrates the crossover opportunities between the entertainment and food industries. - **Publishing:** The creation of Joe & Seph’s ‘The BFG Frobscottle Popcorn’ presents an opportunity for publishers to explore licensing agreements with food brands for literary-inspired snack products. ## Related on Trend Hunter - [Movie-Inspired Popcorn Products](https://www.trendhunter.com/trends/popcorn-shed.md) - [Sparkling Kettle Corn Snacks](https://www.trendhunter.com/trends/sweet-salty-kettle-corn.md) - [Chocolate Mint Popcorn Snacks](https://www.trendhunter.com/trends/chocolate-mint-popcorn.md) - [Lemonade-Forward Popcorn Collaborations](https://www.trendhunter.com/trends/butterkist-1.md) - [Jellybean-Infused Popcorn Snacks](https://www.trendhunter.com/trends/jelly-beans-popcorn-kit.md) - [Colorful Premium Popcorn Snacks](https://www.trendhunter.com/trends/popcorn-kitchen-rainbow-sweet-salt.md) - [Crunchy Lollipop-Flavored Popcorns](https://www.trendhunter.com/trends/chupa-chups-popcorn.md) - [Meal-Inspired Popcorn Snacks](https://www.trendhunter.com/trends/popcorn-line.md) - [Candy-Packed Popcorn Snacks](https://www.trendhunter.com/trends/prospector-popcorn-superstar-crunch.md)