# High-Heat Olive Oils Frizzle by Graza is a Single-Origin Cooking Oil Made from 100% Olives By Laura McQuarrie | Published 2025-02-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/frizzle References: [forbes](https://www.forbes.com/sites/andrewwatman/2025/02/25/drizzle-sizzle-and-now-frizzle-graza-debuts-new-high-heat-cooking-oil-and-spray-bottle-format/) & [graza.co](https://www.graza.co/products/frizzle-squeeze)  Olive oil is one of the most versatile oils in the kitchen, except where a higher temperature is required, and Frizzle by [Graza](https://www.trendhunter.com/trends/squeezable-olive-oil) fills a gap as a single-origin, high-heat cooking oil. Made from 100% olives with a smoke point up to 490°F, Frizzle is designed for neutral-flavor cooking, baking, grilling, and frying. To suit different needs in the kitchen, Graza's Frizzle is available in the form of a [squeeze bottle](https://www.trendhunter.com/trends/chef-style-squeeze-bottle), a spray bottle, and a two-liter jug best for frying, pouring into measuring cups or refilling. Frizzle is a purposeful new olive oil product from Graza, and it joins Drizzle and Sizzle. Now available through the olive oil brand's website, Frizzle is exclusively launching on-shelf at select [Whole Foods](https://www.trendhunter.com/trends/alecs-ice-cream-and-graza) Market stores nationwide. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 64% | Activity: 68% | Freshness: 35% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **High-heat Cooking Oils:** New high-heat cooking oils like Frizzle by Graza offer alternatives to traditional options by providing a smoke point up to 490°F, which allows for more versatile cooking methods. - **Single-origin Products:** The focus on single-origin oils emphasizes traceability and quality, offering consumers products with distinct flavor profiles and ethical production standards. - **Multi-purpose Kitchen Oils:** Versatile oils packaged in various formats such as squeeze bottles, spray cans, and jugs cater to diverse culinary applications, enhancing convenience in cooking tasks. ### Industries Being Reshaped - **Culinary Oil Production:** The culinary oil industry can benefit from innovations in high-heat oils that address limitations found in traditional oils, expanding their use in higher-temperature cooking. - **Specialty Food Retail:** Retailers, particularly upscale grocery chains, can capitalize on the demand for premium, single-origin cooking oils that appeal to health-conscious and gourmet consumers. - **Sustainable Packaging:** The shift towards varied packaging options for cooking oils offers opportunities for sustainable design in eco-friendly and reusable packaging solutions. ## Related on Trend Hunter - [Squeezable Olive Oil Bottles](https://www.trendhunter.com/trends/squeezable-olive-oil.md) - [Precision-Blended Sauté Oils](https://www.trendhunter.com/trends/saut-oil.md) - [Air Fryer Cooking Oils](https://www.trendhunter.com/trends/olive-oil-spray.md) - [Olive Oil Packaging Expansions](https://www.trendhunter.com/trends/drizzle-and-sizzle.md) - [Convenient Air Fryer Oils](https://www.trendhunter.com/trends/frylight-air-fryer-pure-oil-spray.md) - [Olive Oil Condiments](https://www.trendhunter.com/trends/graza-mayonnaise-and-aioli.md) - [Culinary Olive Oils](https://www.trendhunter.com/trends/olio-piro.md) - [Olive Oil Granolas](https://www.trendhunter.com/trends/grazola.md) - [Slow-Fried Olive Oil Chips](https://www.trendhunter.com/trends/extra-virgin-olive-oil-potato-chips.md)