# Italian Sparkling Canned Wines Sainsbury's and B&M Sell Cans of I Heart Frizzante Wines By Amy Duong | Published 2019-06-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/frizzante References: [thesun](https://www.thesun.co.uk/money/9293263/cans-of-sparkling-rose-and-wine/) & [sainsburys](https://www.sainsburys.co.uk/webapp/wcs/stores/servlet/ProductDisplay?langId=44&categoryId=340869&productId=1219602&storeId=10151&krypto=8Jf5spi6feJM7ILKZGlssyf1c2nRIvY1OM45zoa0%2FQV6OQJZEuHGb1JpEhzGght6hYZcP7fTQwKLWtM%2BYj5l%2F5MWgr3xGxWnUgnWBcfknJhi86fJ4zg0G5Kd5iwe%2BNgb4iPEphr4w%2BdBAhLpQaUAM2oXyerEZLO9JGDaVXqPBDNuj%2Be%2B%2FovA8%2FZsnsI2SUFGUgrrAzjQTfdlb%2BA7sEQEyg%3D%3D) Retailers including B&M and Sainsbury's now carry 'I Heart Frizzante' and I Heart Rose Frizzante' just in time for the summer season. The [sparkling Italian wines](https://www.trendhunter.com/trends/cala-bennati) are light and refreshing, arriving in [cans for simple portability](https://www.trendhunter.com/trends/tuttavia) and versatility. There are notes of fruits including peach and apple, with the [Rose option](https://www.trendhunter.com/trends/vinca-organic-pale-ros) for those who prefer cherry and strawberry tastes as well. The mission was to create a wine blend that is easy to enjoy and fitting to different occasions throughout the season. The grapes are sourced from Italian hills, harvested until it is at its optimum ripeness before they are lightly crushed and fermented in stainless steel tanks. This goes through a temperature controlled space in order to elevate the freshness and flavors. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 48% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Canned Wines:** Disruptive innovation opportunity: Explore new packaging options and expand the market for portable wine beverages. - **Sparkling Wines:** Disruptive innovation opportunity: Develop new flavors and variations of sparkling wines to cater to different taste preferences. - **Convenience Wines:** Disruptive innovation opportunity: Create ready-to-drink wines that are easy to enjoy on the go, suitable for various occasions. ### Sectors Adopting This - **Retail:** Disruptive innovation opportunity: Tap into the growing market for canned wines by offering a diverse range of options to customers. - **Beverage:** Disruptive innovation opportunity: Introduce innovative packaging and flavors to entice consumers and stand out in the crowded wine industry. - **Hospitality:** Disruptive innovation opportunity: Provide canned sparkling wines as an alternative to traditional wine offerings to enhance customer experience and convenience. ## Related on Trend Hunter - [Ready-to-Sip Sparkling Canned Wines](https://www.trendhunter.com/trends/jam-shed-bubbly-ros.md) - [Canned Rosé Spritzers](https://www.trendhunter.com/trends/spritz-in-a-can.md) - [Effervescent Canned Wine Ranges](https://www.trendhunter.com/trends/spritz-range.md) - [Accessible Canned Artisan Wines](https://www.trendhunter.com/trends/canned-wine-co.md) - [Approachable Canned Wine Ranges](https://www.trendhunter.com/trends/19-crimes-canned-wines.md) - [Seasonal Sparkling Wine Gifts](https://www.trendhunter.com/trends/della-vite-doc-treviso-ros-prosecco-gift-set.md) - [Effervescent Soft Pink Wines](https://www.trendhunter.com/trends/cupiolo-prosecco-ros.md) - [Canned Millennial-Targeted Wines](https://www.trendhunter.com/trends/hardys-canned-wines.md) - [Fruity RTD Wine Spritz Cans](https://www.trendhunter.com/trends/wine-spritz.md)