# Frizz-Eliminating Hair Serums Noughty's Frizz Magic Serum is Vegan and Cruelty-Free By Jana Pijak | Published 2023-12-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/frizz-magic-serum References: [lovenoughty](https://lovenoughty.com/products/frizz-magic-serum)  [Noughty's](https://www.trendhunter.com/trends/noughty-frizz-magic) Frizz Magic Serum is the ultimate formula for unruly hair. The powerful serum [tames frizz and offers heat protection](https://www.trendhunter.com/trends/dream-blowout-glass) of up to 428°F the for both wet and dry locks, making it a must-have year-round -- whether you're dealing with static in the winter or humidity in warmer months. Enriched with [marula oil and daikon extract](https://www.trendhunter.com/trends/smoothing-hair-oil), the serum is suitable for both curly and straight hair with frizz. The serum goes beyond taming frizz to shield against humidity, keeping volume consistent and ensuring no static or flyaways. This Frizz Magic Serum is crafted with at least 97% natural ingredients, is vegan, cruelty-free, and absent of harmful additives. Noughty's commitment to ethical sourcing and the exclusion of harmful additives positions this serum as the go-to solution for those prioritizing both effective frizz control and ethical beauty choices. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 66% | Activity: 80% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Key Themes Behind This Trend - **Vegan Hair Care Products:** The rise of vegan hair care products presents an opportunity for brands to tap into the growing demand for cruelty-free solutions. - **Natural Hair Serums:** The popularity of natural hair serums paves the way for innovation in creating effective frizz-control solutions using plant-based ingredients. - **Ethical Beauty Choices:** Consumers' increasing focus on ethical beauty choices creates a market for hair serums that are both effective and cruelty-free. ### Where This Applies - **Hair Care:** The hair care industry can capitalize on the demand for vegan and natural hair serums to offer innovative products that cater to consumers' ethical concerns. - **Cruelty-free Cosmetics:** The growth of cruelty-free cosmetics industry allows for the development of hair serums that align with consumer preferences for ethical beauty. - **Natural and Organic Beauty:** The natural and organic beauty industry can leverage the trend towards ethical choices to provide hair serums that are effective and made with sustainable ingredients. ## Related on Trend Hunter - [Clean Frizz Control Haircare](https://www.trendhunter.com/trends/noughty-frizz-magic.md) - [Frizz-Fighting Hair Serums](https://www.trendhunter.com/trends/mare-hair-serum-sale.md) - [Frizz-Reducing Hair Serums](https://www.trendhunter.com/trends/magic-serum.md) - [Vegan Hair-Conditioning Masks](https://www.trendhunter.com/trends/to-the-rescue-treatment-mask.md) - [Frizz Control Products](https://www.trendhunter.com/trends/sleek-shine-frizz-tamer.md) - [Frizz Control Lotions](https://www.trendhunter.com/trends/anti-frizz-creme.md) - [Smoothing Hair Care Duos](https://www.trendhunter.com/trends/frizz-control-shampoo-conditioner.md) - [Vegan Smoothing Hair Oils](https://www.trendhunter.com/trends/smoothing-hair-oils.md) - [Curl-Defining Hair Primers](https://www.trendhunter.com/trends/hello-curls-primer.md)