# Functional Cold-Pressed Juice Drinks Frive Drinks Were Created in Partnership with Press in the UK By Michael Hemsworth | Published 2026-08-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/frive-drinks References: [foodanddrinktechnology](https://www.foodanddrinktechnology.com/news/69100/frive-squeezes-into-functional-drinks/) & [frive](https://www.frive.co.uk/)  The Frive drinks are a series of [functional beverages](https://www.trendhunter.com/trends/chimba-drinks) created to help consumers tap into health-focused lifestyles in a convenient way that doesn't require extensive preparation. The drinks were developed through a partnership with juice brand [Press](https://www.trendhunter.com/trends/crawston-press-pineapple-grapefruit) in the UK and consists of four cold-pressed juices along with two wellness shots that each take aim at a specific health outcome. Each drink features 500-grams of raw, cold-pressed fruit and vegetables including Sweet Green, Clean Carrot, Very Berry and Super Ginger alongside the Collagen and Ginger & Turmeric wellness shots. The products will thus help with energy, immunity, skin health, gut health and more, depending on the formulation. Head of [NPD](https://www.trendhunter.com/trends/radnor-hydrate) Caryn McLaren commented on the Frive drinks saying, "Consumers aren’t just looking for healthy products anymore – they are looking for products with a purpose. Whether that’s boosting immunity, supporting skin health or maintaining everyday energy.” ## Trend Insights (Trend Hunter) - Score: 9.3/10 - Popularity: 96% | Activity: 97% | Freshness: 85% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Purpose-driven Beverages:** Functional drinks tied to specific outcomes such as immunity, energy, and skin health create room for brands to differentiate through targeted wellness benefits. - **Cold-pressed Convenience:** Ready-to-drink cold-pressed formats are reshaping healthy consumption by reducing preparation barriers for time-pressed consumers. - **Wellness Shot Expansion:** Concentrated shots featuring ingredients like collagen, ginger, and turmeric signal growing potential for compact, benefit-led nutrition formats. ### Where This Applies - **Functional Beverages:** The category is evolving beyond general health positioning as consumers seek drinks formulated around clearly defined lifestyle needs. - **Health and Wellness:** Personalized nutrition demands are opening space for products that connect everyday routines with measurable wellbeing goals. - **Food Retail:** Retailers can benefit from curated functional drink ranges that blend premium ingredients, convenience, and purpose-led merchandising. ## Related on Trend Hunter - [Wellness-Focused Brand Partnerships](https://www.trendhunter.com/trends/nekter-juice-bars.md) - [Functional Juice Drinks](https://www.trendhunter.com/trends/functional-juice-drinks.md) - [Functional Bottled Tea Beverages](https://www.trendhunter.com/trends/evolution-fresh-organic-teas.md) - [Nutrient-Dense Juice Lineups](https://www.trendhunter.com/trends/benefit-juice-trio.md) - [Flavorful Cold-Pressed Juices](https://www.trendhunter.com/trends/twisted-alchemy.md) - [Vitaminized Fruit Smoothies](https://www.trendhunter.com/trends/froosh.md) - [Cold-Pressed Juice Lineups](https://www.trendhunter.com/trends/daily-dose-drinks.md) - [Functional Ambient Juice Drinks](https://www.trendhunter.com/trends/james-white-drinks.md) - [Feel-Good Wellness Juices](https://www.trendhunter.com/trends/new-nekter-juice-bar.md)