# Concentrated Caffeine Cartoons The Fritz-Cola Highly Concentrated Ad Campaign By Allison Love | Published 2010-05-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/fritz-colas-highly-concentrated References: [adsoftheworld](http://adsoftheworld.com/media/print/fritzkola_cards) & [red-rabbit.de](http://www.red-rabbit.de/#/rr_6/) Fritz-Cola's [highly concentrated beverage](https://www.trendhunter.com/trends/starbucks-refreshers-concentrates) is packed with caffeine. To model this new beverage, the company has decided to create a [series of print ads](https://www.trendhunter.com/trends/rc-cola-campaign) with a molecule caffeine stick figure doing things that require a high level of concentration. Fritz-Cola's highly concentrated new beverage is touted as having "the [highest amount of caffeine permitted](https://www.trendhunter.com/trends/unconform) by German law," and thus uses these cute cartoons to portray this message. The stick figures are pictured doing a range of activities from solving a Rubix Cube to reading a Franz Kaftka novel. The molecule is probably smarter than I am! ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 40% | Activity: 10% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Highly Concentrated Beverages:** Disruptive innovation opportunity: Develop innovative ways to create highly concentrated beverages that appeal to caffeine lovers. - **Cute Cartoon Ad Campaigns:** Disruptive innovation opportunity: Implement creative and eye-catching cartoon characters in advertising campaigns to capture consumer attention. - **Branding with Unique Visual Elements:** Disruptive innovation opportunity: Utilize unique visual elements, such as molecule stick figures, to create a distinctive brand identity. ### Where This Applies - **Beverage Industry:** Disruptive innovation opportunity: Develop and market highly concentrated beverages to cater to the growing demand for caffeinated products. - **Advertising Industry:** Disruptive innovation opportunity: Embrace the use of cute cartoon characters in print and digital ad campaigns to engage audiences and enhance brand recognition. - **Graphic Design Industry:** Disruptive innovation opportunity: Collaborate with brands to come up with unique and visually appealing design elements that help create a strong brand presence. ## Related on Trend Hunter - [Caffeinated Fruity Gummies](https://www.trendhunter.com/trends/focusfuel.md) - [Energizing Caffeine Concentrates](https://www.trendhunter.com/trends/shott-energy.md) - [Super-Energizing Canned Coffees](https://www.trendhunter.com/trends/super-coffee-xxtra.md) - [Groundbreaking Caffeine Technology Innovations](https://www.trendhunter.com/trends/caffeine-technology.md) - [Varied Caffeine Coffee Systems](https://www.trendhunter.com/trends/control-freak-coffee.md) - [Signature-Blended Coffee Concentrates](https://www.trendhunter.com/trends/ultra-coffee-concentrate.md) - [Cold Brew Coffee Rebrands](https://www.trendhunter.com/trends/here-and-now.md) - [Sugar-Free Coffee Candies](https://www.trendhunter.com/trends/kopiko-focus-coffee.md) - [RTD Sparkling Iced Coffees](https://www.trendhunter.com/trends/fuzzee-coffee.md)