# Ultra-Exclusive Snack Clubs The Invite-Only Frito-Lay Snack Society Has Just 22 Members By Laura McQuarrie | Published 2020-04-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fritolay-snack-society References: [foodandwine](https://www.foodandwine.com/news/frito-lay-snack-society-exclusive-club) & [fritolay](https://www.fritolay.com/) Frito-Lay created an invitation-only club for a handful of social media fans called the [Frito-Lay Snack Society](https://www.trendhunter.com/trends/lays-flavor-swap). Just 22 carefully selected fans have been asked to join the [exclusive group](https://www.trendhunter.com/trends/mms-fun-club). With the aid of Zyper, Frito-Lay found its biggest fans on social media, as the tech firm is useful for helpful for brands who want to engage with their top 1% of fans. According to founder and CEO Amber Atherton, “We look at a fan’s engagement, following-to-follower ratio, aesthetic style, location, demographics, activity, brand affinities and any other social data available.” Members of the Frito-Lay Snack Society use an exclusive app to communicate with one another, answer surveys and create social media content in return for [free snacks and merchandise](https://www.trendhunter.com/trends/like-air-tiktok-shop). Image Credit: [Frito-Lay](https://www.instagram.com/p/B5S1qULhT3H/) ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 65% | Activity: 92% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Ultra-exclusive Snack Clubs:** Opportunity for brands to create invitation-only clubs for their top fans, providing exclusive benefits and engagement opportunities. - **Social Media Fan Engagement:** Brands can leverage technology platforms like Zyper to identify and engage with their most dedicated social media fans. - **Influencer Marketing:** Creating exclusive clubs or societies can serve as a strategy for brands to collaborate with influential individuals and utilize their social media reach. ### Industries Being Reshaped - **Food and Snack Industry:** Opportunity for food and snack brands to create exclusive clubs that cater to their most loyal customers, fostering brand loyalty and advocacy. - **Social Media and Technology:** Technology platforms like Zyper can disrupt the way brands identify and engage with their social media fanbase, offering new opportunities for targeted marketing and communication. - **Marketing and Advertising:** Influencer marketing can be enhanced by partnering with exclusive clubs, providing access to influential individuals for strategic brand collaborations and promotions. ## Related on Trend Hunter - [Celeb-Curated Snack Packs](https://www.trendhunter.com/trends/unbox-the-icons.md) - [Ultra-Fresh Potato Chips](https://www.trendhunter.com/trends/festival-of-flavor.md) - [Remixed Flavor Snack Products](https://www.trendhunter.com/trends/pepsico-flavor-swap.md) - [Invite-Only Membership Programs](https://www.trendhunter.com/trends/nylon-membership.md) - [Experimental Snack Chip Flavors](https://www.trendhunter.com/trends/lays-flavor-swap.md) - [Chip-Flavored Jerky Snacks](https://www.trendhunter.com/trends/jack-links-x-fritolay.md) - [French Fry NFTs](https://www.trendhunter.com/trends/french-fry-nft.md) - [Exclusive Concert Experiences](https://www.trendhunter.com/trends/ritz-salty-club-giveaway.md) - [Crisp Snack Subscriptions](https://www.trendhunter.com/trends/crisp-snack-subscription.md)