# Soulmate Junk Food Campaigns Frito Lay's 'Made for Each Other' Campaign Pairs 'Love & Sockets' By Marissa Brassfield | Published 2009-02-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/frito-lay-made-for-each-other-love-sockets References: [laughingsquid](http://laughingsquid.com/love-sockets/) & [madeforeachother](http://www.madeforeachother.com/) 'Love & Sockets' is an adorable animated film created for [Frito-Lay](https://www.trendhunter.com/trends/jack-links-and-fritolay) and their "Made for Each Other" campaign. The clip features adorable little light bulbs that connect to each other via sockets for an illuminated romance. The Frito-Lay "Made for Each Other" campaign posits that, like 'Love & Sockets,' their Frito-Lay [chips and dips](https://www.trendhunter.com/trends/trigger-the-taste) are meant to be enjoyed together. Perfect timing for [Valentine's Day](https://www.trendhunter.com/trends/froot-loops-sweethearts)! **Implications** - One of the best ways to appeal to consumers is through their stomachs. The reality is that food makes numerous people happy, and thus it is an effective advertising technique. Marketing campaigns that include references to food continue to be popular among the consumer public. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 57% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Food-related Advertising:** Opportunity for companies to create marketing campaigns that incorporate food to appeal to consumers and elicit happiness. - **Animated Brand Storytelling:** Opportunity for companies to create adorable animated films to engage consumers and build emotional connections with their brands. - **Valentine's Day Promotions:** Opportunity for companies to leverage Valentine's Day to launch special promotions and capitalize on the romantic sentiment of consumers. ### Where This Applies - **Food and Beverage:** Opportunity for food and beverage companies to design creative advertisements that emphasize the enjoyment of their products. - **Advertising and Marketing:** Opportunity for advertising and marketing agencies to specialize in creating animated brand storytelling campaigns for clients. - **Retail:** Opportunity for retail businesses to develop Valentine's Day promotions to attract consumers looking for romantic-themed products. ## Related on Trend Hunter - [Themed Heart-Shaped Chips](https://www.trendhunter.com/trends/japanese-snack-brand-calbee.md) - [Handmade Dating App Ads](https://www.trendhunter.com/trends/get-paired-with-paird.md) - [Chip-Crusted Tenders](https://www.trendhunter.com/trends/sweet-and-spicy-chips.md) - [Romantic Comedy Snack Partnerships](https://www.trendhunter.com/trends/popworks-snacks.md) - [Fun-Forward Snack Campaigns](https://www.trendhunter.com/trends/feed-the-fun.md) - [Romantic Snack Chip Campaigns](https://www.trendhunter.com/trends/heart-shaped-crisp.md) - [Cheeky Food-Focused Soda Campaigns](https://www.trendhunter.com/trends/share-a-pepsi.md) - [Comedic Groundhog Day Campaigns](https://www.trendhunter.com/trends/lays-for-days.md) - [Snacking Mishap Campaigns](https://www.trendhunter.com/trends/the-other-hand.md)