# Racy Babushka Branding Frisky Midget Wine Packaging Sneaks Up on the Consumer By Amelia Roblin | Published 2011-09-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/frisky-midget-wine-packaging References: [thedieline](http://www.thedieline.com/blog/2011/9/5/frisky-midget-wine.html) & [studiolostandfound](http://www.studiolostandfound.com/) With so many drinks to choose from at the liquor store, wineries are becoming increasingly concerned with setting their labels apart through the offbeat exploration of [graphic design](https://www.trendhunter.com/trends/krink-x-barossa-ink-limited-edition-shiraz). Frisky Midget Wine packaging may share the same silhouette with its dozens of neighbors, but its branding is sure to be noticed first. This series of [fermented grape beverages](https://www.trendhunter.com/trends/chloe-wine-collection) by Killinchy Wines adopted the outlandish name to remain memorable, and the illustrative rendering of it by [Studio Lost & Found](https://www.trendhunter.com/trends/grey-goose-bottle) makes it unforgettable. As a throwback to Communist Russia, the three colorful stickers display faded newspaper clippings in the background and a lineup of descending Matryoshka dolls in the foreground. A "Frisky Midget" could have taken a number of different forms, but Frisky Midget Wine packaging imagines her as a sexy and free-spirited creature who refuses to conform. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 54% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Offbeat Graphic Design:** The trend of wineries using offbeat graphic design to stand out on the shelves creates opportunities for disruptive innovation in the packaging industry. - **Nostalgic Branding:** The use of nostalgic branding, like the throwback to Communist Russia in the Frisky Midget Wine packaging, presents opportunities for disruptive innovation in the beverage industry. - **Unconventional Naming:** The trend of adopting unconventional and attention-grabbing names, such as Frisky Midget Wine, opens up opportunities for disruptive innovation in the winery and marketing industries. ### Where This Applies - **Packaging Industry:** The unique graphic design approaches used by wineries, like Frisky Midget Wine packaging, offer disruptive innovation opportunities for the packaging industry. - **Beverage Industry:** The use of nostalgic branding in the Frisky Midget Wine packaging presents opportunities for disruptive innovation in the beverage industry. - **Winery Industry:** The trend of unconventional naming, exemplified by Frisky Midget Wine, creates opportunities for disruptive innovation in the winery industry and marketing strategies. ## Related on Trend Hunter - [Personality-Packed Wines](https://www.trendhunter.com/trends/mullet.md) - [Quirky Natural Wine Bottles](https://www.trendhunter.com/trends/thorn-burrow-wines.md) - [Provocative Can Designs](https://www.trendhunter.com/trends/provocative-can-design.md) - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Creative Collectible Spirits Bottles](https://www.trendhunter.com/trends/collectible-spirits-bottle.md) - [DIY Whisky Bottles](https://www.trendhunter.com/trends/diy-whisky-bottle.md) - [Eye-Catching Low-Calorie Beers](https://www.trendhunter.com/trends/lowrise.md) - [Artfully Designed Boxed Wines](https://www.trendhunter.com/trends/ami-ami-1.md)