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# Psychedelic Kitty Ads
Friskies 'Adventureland' Commercial is Like An Acid Trip

By Michael Hines | Published 2010-02-19 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/friskies-adventureland-commercial
References: [youtube](http://www.youtube.com/watch?v=3Q4JLsNtDsM) & [friskies](http://www.friskies.com/)

A cat drops acid in the new Friskies 'Adventureland' commercial. Okay, so the cat doesn't literally ride the roller coaster, but there must be something in that cat food to inspire a commercial like this.

The Friskies 'Adventureland' commercial is styled after 'Alice in Wonderland.' A cat gains entrance to a magical world filled with dancing turkeys and fish boats. The kitty experiences a trippy world where anything is possible. Watch the video to see what I mean. I want whatever the cat was having.

## Trend Insights (Trend Hunter)

- Score: 5.8/10
- Popularity: 67% | Activity: 99% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Trippy Advertising:** Using surreal and psychedelic imagery in advertising campaigns to captivate and intrigue audiences.
- **Fantasy-inspired Marketing:** Creating marketing materials that transport viewers into a whimsical and magical realm.
- **Humorous Branding:** Using unexpected and humorous content to promote products and connect with consumers.

### Sectors Adopting This

- **Pet Food:** Exploring creative and unconventional ways to market pet food products to stand out in a crowded market.
- **Entertainment:** Incorporating fantasy and surreal elements in advertising campaigns to promote movies, video games, and other forms of entertainment.
- **Food and Beverage:** Utilizing humor and unexpected visuals to create memorable and engaging advertising campaigns for food and beverage products.

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