# Muddy Milkshake Cheervertising The Frijj Swamp Soccerettes Get Dirty By Luisa Amanda Gomes | Published 2010-03-03 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/frijj-swamp-soccerettes References: [adland](http://adland.tv/content/hot-cheerleaders-mud-what-s-not-love) & [frijj](http://www.frijj.co.uk/Flash/Index) Milkshake brand Frijj has created an ad that involves cheerleaders, or what they call the Frijj Swamp Soccerettes, getting down and dirty in the mud, cheering their lungs out for a milkshake. The cheerleaders muck about the wet mud, which I suppose is their metaphor for a Frijj Milkshake. As mud is thick and viscous, so too is a good milkshake. As a lover of [anything sweet](https://www.trendhunter.com/trends/freal-girl-scout-coconut-caramel-milkshake), I’m not certain whether the Frijj Swamp Soccerettes ad is targeted towards me and my kind, but I can appreciate the creativity that went into it. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 77% | Activity: 99% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Why This Trend Is Growing - **Creative Advertising:** Exploring unconventional and memorable advertising techniques, such as using cheerleaders in muddy environments, to capture consumer attention. - **Metaphorical Marketing:** Using symbolic representations, like mud being analogous to a thick and enjoyable milkshake, to create a memorable brand image. - **Engaging Brand Experiences:** Developing immersive and interactive campaigns, like the Frijj Swamp Soccerettes, to foster a deeper connection between consumers and the brand. ### Industries Being Reshaped - **Food and Beverage:** This industry could explore unique advertising methods like utilizing unconventional metaphors, such as mud, to promote their products and engage consumers. - **Sports and Entertainment:** This industry could potentially incorporate creative and immersive marketing techniques, like the Frijj Swamp Soccerettes, to enhance fan experiences and increase brand loyalty. - **Marketing and Advertising:** Professionals in this industry could assist brands in developing innovative and attention-grabbing campaigns, such as using creative metaphors, to effectively reach their target audiences. ## Related on Trend Hunter - [Joyful Protein Milkshake Campaigns](https://www.trendhunter.com/trends/shake-ya-can.md) - [Dessert-Like Bottled Milkshakes](https://www.trendhunter.com/trends/shaken-udder-milkshakes.md) - [Empowering Shake Campaigns](https://www.trendhunter.com/trends/oomph-for-your-boomph.md) - [Cheeky Childhood Yogurt Campaigns](https://www.trendhunter.com/trends/petit-filous-mischief-makes-us.md) - [Meat-Inspired Vegan Milkshakes](https://www.trendhunter.com/trends/demon-meat.md) - [Fly-Attracting Seltzer Ads](https://www.trendhunter.com/trends/truly-hard-seltzer-ad.md) - [Cheeky Family-Friendly Swearing Campaigns](https://www.trendhunter.com/trends/youll-swear-by-them.md) - [Indulgently Thick Prepackaged Milkshakes](https://www.trendhunter.com/trends/yazoo-thick-n-creamy.md) - [Nostalgically Sweet Shakes](https://www.trendhunter.com/trends/dirt-cup-shake.md)