# Designer Landmines ‘This World of Mine' Awareness Campaign By Tinkalicious | Published 2008-11-30 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/frightening-thought-designer-land-mines References: [core77](http://www.core77.com/blog/technology/designer_landmines_11858.asp) & [209.85.171.104](http://209.85.171.104/translate_c?hl=en&sl=sv&tl=en&u=http://www.ogilvy.se/2008/10/24/roj-en-mina/&usg=ALkJrhh1v4q8r8-caF6cQXgodVVU5ksXpA) Despite the involvement of such public figures as the late Princess Diana, there remain over 100 million undiscovered land mines worldwide. In an effort to bring attention to this huge dilemma, the Swedish advertising and public relations company [Ogilvy of Stockholm](https://www.trendhunter.com/trends/sun-safety-installation) has developed a project to collect money to combat the battle against undiscovered land mines. The campaign’s site is [This World of Mine](http://thisworldofmine.com/), a frightening faux enterprise that offers a plethora of “designer” mines and brags about their apparent 400,000-square-meter warehouse in Shanghai. This World is Mine boasts the “big success” of their [designer mines](https://www.trendhunter.com/trends/pick-up-your-poop) at Sarajevo Fashion Week. Let’s hope this [graphic campaign](https://www.trendhunter.com/trends/mwcurated) will increase public awareness of this terrifying madness. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 3% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Why This Trend Is Growing - **Landmine Awareness:** Opportunities to spread awareness and raise funds to support the global landmine crisis. - **Faux Advertising:** Using provocative and frightening advertising tactics to bring attention to social issues. - **Designer Activism:** Harnassing the skills of designers to create awareness campaigns and positive social change. ### Industries Being Reshaped - **Advertising and Public Relations:** Opportunities to develop creative campaigns that use provocative tactics to bring attention to important social issues. - **Non-profit Organizations:** Opportunities to collaborate with designers to develop unique and creative fundraising campaigns to support global causes. - **Fashion Industry:** Opportunities to incorporate social issues into the fashion world and use fashion events to raise awareness and funds for important causes. ## Related on Trend Hunter - [Autonomous Mine Detection Robots](https://www.trendhunter.com/trends/mine-detector-robot.md) - [Domestic Awareness Campaigns](https://www.trendhunter.com/trends/this-is-not-a-home.md) - [Magnetic Mine-Detection Systems](https://www.trendhunter.com/trends/minedetection-system.md) - [Contemporary Military Fashion Brands](https://www.trendhunter.com/trends/ukrainian-brand-rbtnk.md) - [Living Condition Awareness Dollhouses](https://www.trendhunter.com/trends/unwelcome-home.md) - [Anti-Gender Violence Campaigns](https://www.trendhunter.com/trends/antigender-violence-campaign.md) - [Peace-Resembling Dress Designs](https://www.trendhunter.com/trends/peace-dress.md) - [Awareness-Raising Shoe Store Concepts](https://www.trendhunter.com/trends/soles4souls-canada.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md)