# Frightening Food Safety Ads Parents and Kids Should watch Out for the Scorpion in the Burger By Marissa Liu | Published 2009-10-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/frightening-food-safety-ads References: [eatmedaily](http://www.eatmedaily.com/2009/10/creepy-chinese-food-safety-ads/#more-30825) & [adsoftheworld](http://adsoftheworld.com/taxonomy/brand/beijing_women_childrens_development_foundation) These frightening food safety ads from the Beijing Women and Children’s Development Foundation are beautiful and super creepy. At first glance children play in a world populated by [giant foods](https://www.trendhunter.com/trends/looks-delicious), but upon closer inspection we see scorpions, snakes, thumb-tacks, metal thorns and shards of glass invading the landscape. The tagline for these frightening food safety ads is, “Do you really know about his food?” The ads, created by Beijing-based Shunya Advertising Agency are meant to promote [parental caution](https://www.trendhunter.com/trends/heavy-metal-testing-results) as China has in the past suffered some unfortunate food-related incidents. However, how much food in China is tampered with and how parents will know if it is or isn’t (especially when dangers are more subtle than bug-infested sushi) is unclear. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 34% | Activity: 77% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Food Safety Awareness:** Opportunities for disruptive technologies to improve the traceability and transparency in food production and supply chain - **Visual Storytelling in Advertising:** Opportunities to create impactful ad campaigns that use visual metaphors and symbols to raise awareness about social issues - **Marketing to Parents:** Opportunities to create marketing campaigns that target parents' concerns about their children's health and safety ### Sectors Adopting This - **Food Production and Supply Chain:** Opportunities to embrace new technologies such as blockchain and IoT to improve food safety and transparency - **Advertising and Marketing:** Opportunities to leverage creative storytelling techniques to raise awareness about social issues and drive behavior change - **Childcare and Parenting:** Opportunities to create parenting resources that help parents make informed choices about their children's food and health ## Related on Trend Hunter - [Honest Mealtime Campaigns](https://www.trendhunter.com/trends/guaranteed-to-be-eaten-by-kids.md) - [QSR X-Ray Campaigns](https://www.trendhunter.com/trends/kfc-spain-1.md) - [Edible Insect Lollipops](https://www.trendhunter.com/trends/pest-infested-pops.md) - [Unusual Fast Food Ads](https://www.trendhunter.com/trends/believe-campaign.md) - [Quirky Plant-Based Food Ads](https://www.trendhunter.com/trends/gosh-food.md) - [Fruit Waste Ink Posters](https://www.trendhunter.com/trends/fruit-waste-ink.md) - [Made-to-Order Burger Ads](https://www.trendhunter.com/trends/burger-kings-advertisements.md) - [Plant-Based QSR Campaigns](https://www.trendhunter.com/trends/confusing-times.md) - [Scary Ketchup Expiry Campaigns](https://www.trendhunter.com/trends/expired-sauce-hunt.md)