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# Art Festival Fun Houses
The FriendsWithYou Fun House is a Hilarious Escape

By Robyn Currie | Published 2009-12-07 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/friendwithyou-fun-house
References: [thecoolhunter.net](http://www.thecoolhunter.net/article/detail/1446/friends-with-you--miami) & [friendswithyou](http://www.friendswithyou.com)

The Art Basel appears to have been the place to beover the weekend, and I am kicking myself for missing out, as this is one party that has my name written all over it. Especially after seeing the [FriendsWithYou Fun House](https://www.trendhunter.com/trends/friendsies).

To launch the opening of their new retail location in Miami, FriendsWithYou created a lounge for [SCOPE Miami](https://www.trendhunter.com/trends/holiday-window-display1). This year it was a [giant anthropomorphic bounce house](https://www.trendhunter.com/trends/forest-dancer), intended to release the healing powers of fun. Essentially, I wish I had a chance to enjoy the FriendsWithYou Fun House, because fun is my truly favorite kind of house.

## Trend Insights (Trend Hunter)

- Score: 2.0/10
- Popularity: 9% | Activity: 43% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Why This Trend Is Growing

- **Interactive Art Installations:** As people seek immersive and entertaining experiences, interactive art installations like FriendsWithYou Fun House will become more popular in art and entertainment industries.
- **Experiential Marketing:** Brands can leverage experiential marketing with unique and fun experiences, such as pop-up installations and lounge areas, like FriendsWithYou Fun House, to create memorable connections with customers.
- **Art as Therapy:** Incorporating art into mental health and wellness practices, like the 'healing powers of fun' touted by FriendsWithYou Fun House, will become more prevalent as people prioritize mental health and wellness.

### Industries Being Reshaped

- **Art:** Artists can incorporate interactive and playful elements to their works to create engaging and memorable experiences for art lovers, similar to the FriendsWithYou Fun House.
- **Event Planning:** Event planners can utilize interactive installations to create unique experiences for attendees, like the FriendsWithYou Fun House, to encourage social media sharing and positive word-of-mouth.
- **Health and Wellness:** Mental health and wellness professionals can incorporate playful and interactive elements, like the FriendsWithYou Fun House's 'healing powers of fun', to enhance treatment experiences and promote positivity and joy.

## Related on Trend Hunter

- [Experiential Play Pop-Ups](https://www.trendhunter.com/trends/ikea-open-house-miami.md)
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- [Vibrant City Installations](https://www.trendhunter.com/trends/craig-karl2.md)
- [Whimsical Outdoor Festivals](https://www.trendhunter.com/trends/foffys-wonderland.md)
- [Playful Learning Collections](https://www.trendhunter.com/trends/ikea-open-house.md)