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# Cheerful Rainbow Installations
'FriendsWithYou' Unveil 'Happy Rainbow' in Hong Kong

By Trenton Millar | Published 2012-07-31 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/friendswithyou1
References: [juxtapoz](http://www.juxtapoz.com/Current/friendswithyou-qhappy-rainbowq-tuen-mun-town-plaza-hong-kong) & [friendswithyou](http://www.friendswithyou.com/blog/fwy-s-first-hong-kong-exhibition-happy-rainbow-)

LA-based team [FriendsWithYou](https://www.trendhunter.com/trends/inferno) has unveiled its latest project called Happy Rainbow at the Tuen Mun Town Plaza in Hong Kong. The [rainbow-colored art installation](https://www.trendhunter.com/trends/ink-the-rainbow) is as much art as it is playground. Happy Rainbow was created as an interactive exhibit for people of all ages, and the FriendsWithYou team hopes that its work will transport viewers to a different world.

The installation is composed of 16 pieces. The pieces range in variety from a 40-foot bounce house to [fiber glass and resin sculptures](https://www.trendhunter.com/trends/playful-sculptures). Viewers are meant to interact with the exhibit, and, in doing so, they are also meant to get a feeling of happiness. Indeed, who could help but get warm and fuzzy feelings when looking at this intense and cheerful display?

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 58% | Activity: 42% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Why This Trend Is Growing

- **Interactive Art Installations:** Creating immersive art experiences that encourage viewer interaction, blurring the line between art and play.
- **Multisensory Experiences:** Designing installations that engage multiple senses, creating a more immersive and impactful experience for viewers.
- **Bringing Art to Public Spaces:** Transforming public spaces with vibrant and engaging art installations, making art accessible to a wider audience.

### Industries Being Reshaped

- **Art and Entertainment:** Artists and entertainers can explore new ways to engage and captivate audiences through interactive installations.
- **Travel and Tourism:** Travel and tourism industry can attract visitors by incorporating colorful and engaging art installations in their destinations.
- **Event Planning:** Event planners can create memorable and unique experiences for attendees by incorporating interactive art installations in their events.

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