# Virtual Flower-Arranging Classes Friendship Fridays Connects People Separated by Lockdown By Laura McQuarrie | Published 2020-05-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/friendship-fridays References: [campaignlive](https://www.campaignlive.co.uk/article/blossom-hill-delivers-night-drinks-floral-masterclass/1684199) & [instagram](https://www.instagram.com/p/CAaD7funWjM/) [Blossom Hill](https://www.trendhunter.com/trends/veggie-sticks-seaweed-corn) is helping to bring friends together with its Friendship Fridays, an evening that virtually unites friends who are apart for flower-arranging and sipping on gin fizz. Weekly, 150 people and their chosen friend are chosen to get a bottle of Blossom Hill's rhubarb gin fizz and a bouquet of flowers. These gifts arrive just in time for the [virtual workshop](https://www.trendhunter.com/trends/botanicals-creativity-workshop), which is held at the end of the week on [Zoom](https://www.trendhunter.com/trends/meeting-on-time). To enter, social media users are invited to post a picture of themselves and a friend on Instagram using #TogetherLetsBlossom. Those who participate in the Friendship Fridays experience will be guided through making either a floral headpiece or a corsage, offering fun way for friends to come together from afar and brush up on what may be a new skill. Image Credit: Blossom Hill ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 54% | Activity: 78% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Virtual Workshops:** Opportunity for businesses to offer virtual workshops in various fields, connecting people and promoting social interaction from the comfort of their homes. - **Gifting Experiences:** Rise in popularity of curated gift experiences that combine products and virtual activities, creating unique and memorable moments for friends and loved ones. - **Social Media Engagement:** Utilizing social media platforms to engage and connect with customers through interactive challenges and opportunities to win experiences or products. ### Where This Applies - **E-commerce:** E-commerce platforms can explore partnerships with virtual workshop providers to offer curated gift experiences, enhancing their product offerings and customer engagement. - **Event Management:** Event management companies can adapt their services to include virtual workshops, allowing them to connect people and offer unique experiences without geographical limitations. - **Floral and Gift Industry:** Floral and gift industry professionals can leverage virtual workshops to offer innovative and personalized experiences, expanding their customer base and fostering brand loyalty. ## Related on Trend Hunter - [Bond-Building Fondue Experiences](https://www.trendhunter.com/trends/the-best-fondue-friends-forever.md) - [Kindness-Promoting Flower Sharing Initiatives](https://www.trendhunter.com/trends/flower-sharing.md) - [Engaging Isolation-Combatting Pop-Ups](https://www.trendhunter.com/trends/flower-trucks.md) - [Italian Sunday Dinner Experiences](https://www.trendhunter.com/trends/friends-only.md) - [Genuine Friendsgiving Initiatives](https://www.trendhunter.com/trends/friendsgiving.md) - [Girls' Night Wine Discounts](https://www.trendhunter.com/trends/girls-night.md) - [Whisky-Focused Bouquet Sets](https://www.trendhunter.com/trends/nikka-whisky.md) - [Friend-Finding Virtual Hangouts](https://www.trendhunter.com/trends/strangely.md) - [Counter-Loneliness Social Spaces](https://www.trendhunter.com/trends/friendship-corner.md)