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# Activism-Encouraging Friendship Bracelets
The Aldo Fights AIDS Campaign Makes Standing Up Look Hot

By Malika Renee Butss | Published 2014-02-11 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/friendship-bracelets
References: [fashionmagazine](http://www.fashionmagazine.com/fashion/2014/01/31/aldo-fights-aids-waris-bracelet/) & [aldofightsaids](http://www.aldofightsaids.com/)

The [Aldo Fights](https://www.trendhunter.com/trends/aldo) AIDS campaign teamed up with [House of Waris](https://www.trendhunter.com/trends/national-childrens-alliance) designer Waris Ahluwalia to put out a line of [stackable friendship bracelets](https://www.trendhunter.com/trends/ariella-maizer).

It’s been nearly 30 years since Aldo first started this campaign to fund-raise for AIDS activism. Its latest innovation features a collection of rope friendship bracelets available in four pretty hues. The bracelets feature a glamorous gold arrow charm that represents truth, justice and forward movement for this important cause. Available to stylish world changers worldwide, all the proceeds made will be donated to ‘Partners in Health.' Along with being incredibly chic and for a good cause, these bracelets fit perfectly with the campaigns slogan ‘#FriendsFight.'

These bracelets are a very fashion forward way to stand up for a good cause.

## Trend Insights (Trend Hunter)

- Score: 5.4/10
- Popularity: 60% | Activity: 95% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism)

## Key Themes

### Key Themes Behind This Trend

- **Fashion-forward Activism:** The trend of combining fashion with activism creates opportunities for disruptive innovation in the fashion industry.
- **Stackable Friendship Bracelets:** The rise in popularity of stackable friendship bracelets opens up opportunities for innovative designs and customizable options in the jewelry industry.
- **Charitable Campaign Collaborations:** Collaborations between brands and designers for charitable campaigns present opportunities for disruptive innovation in the marketing and fundraising industry.

### Where This Applies

- **Fashion Industry:** The fashion industry can explore disruptive innovation through the integration of activism and purpose-driven designs.
- **Jewelry Industry:** The jewelry industry can capitalize on the trend of stackable friendship bracelets by introducing innovative designs and customization options.
- **Marketing and Fundraising Industry:** Collaborations between brands and designers for charitable campaigns offer opportunities for disruptive innovation in marketing strategies and fundraising initiatives.

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