# Genuine Friendsgiving Initiatives 21Seeds Infused Tequila's "It's Giving" Champions Realness By Laura McQuarrie | Published 2023-11-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/friendsgiving References: [article.wn](https://article.wn.com/view/2023/11/09/21Seeds_Infused_Tequila_Celebrates_the_Realness_of_Friendsgi_j/?template=celebritycouple%2Frs2.txt) & [diageo](http://www.diageo.com/)  As Friendsgiving celebrations are being prepared across the country, female-founded, award-winning [21Seeds Infused Tequila](https://www.trendhunter.com/trends/flavor-for-real) is introducing the It's Giving initiative to support authentic connections this season. While traditional Thanksgiving gatherings often come with the stress of elaborate preparations and familial expectations, Friendsgiving offers a naturally more relaxed atmosphere, allowing friends to enjoy the holiday in a laid-back and communal way. 21Seeds is tapping into the energy of the latter and encouraging people to enjoy real moments without rules or fussiness. To help hosts and their guests enjoy more quality time together, 21Seeds Infused Tequila partnered with [Instacart](https://www.trendhunter.com/trends/lie-pie) to gift 21 lucky fans Instacart gift cards, each valued at $400. Adults who plan on celebrating Friendsgiving this year can enter on Instagram by tagging three of their adult friends of legal drinking age and using the #21SeedsSweepstakes tag. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 41% | Activity: 33% | Freshness: 18% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Authentic Connections:** Genuine Friendsgiving initiatives like 21Seeds Infused Tequila's It's Giving campaign are promoting genuine connections during the holiday season. - **Relaxed Atmosphere:** Friendsgiving celebrations are creating a laid-back and communal atmosphere for friends to gather and enjoy the holiday season. - **Quality Time:** 21Seeds Infused Tequila's partnership with Instacart aims to provide hosts and guests with more quality time together during Friendsgiving. ### Industries Being Reshaped - **Alcoholic Beverages:** The infusion of authentic connection and relaxed atmosphere in Friendsgiving celebrations presents opportunities for alcoholic beverage brands like 21Seeds Infused Tequila to cater to this growing trend. - **Food Delivery Services:** Partnerships between alcohol brands and food delivery services like Instacart can facilitate the seamless coordination and convenience for Friendsgiving hosts and participants. - **Social Media Marketing:** The use of Instagram giveaways and sweepstakes, as seen in the #21SeedsSweepstakes tag, highlights the potential for social media marketing strategies to engage and reward consumers during Friendsgiving. ## Related on Trend Hunter - [Charitable Food Initiatives](https://www.trendhunter.com/trends/charitable-friendsgiving-campaign.md) - [Friendsgiving Chef Services](https://www.trendhunter.com/trends/friendsgiving-feast.md) - [Friendsgiving-Themed Party Packs](https://www.trendhunter.com/trends/friendsgiving-party-packs.md) - [No-Stress Friendsgiving Kits](https://www.trendhunter.com/trends/friendsgiving-dinner-doover-kits.md) - [Friendsgiving Event Series](https://www.trendhunter.com/trends/butterball-and-bumble.md) - [Vibrant Flavorful Tequila Campaigns](https://www.trendhunter.com/trends/flavor-for-real.md) - [Thanksgiving-Focused Sweepstake Initiatives](https://www.trendhunter.com/trends/omaha-steaks-wine.md) - [Friend-Focused Fried Chicken Promotions](https://www.trendhunter.com/trends/lees-famous-friendsgiving.md) - [Sitcom-Style Thanksgiving Campaigns](https://www.trendhunter.com/trends/whipshots-pattis-good-life.md)