# Winter-Ready Cocktail Kits The Ketel One Friendsgiving Essentials Kit Brings the Fun Indoors By Amy Duong | Published 2018-11-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/friendsgiving-essentials-kit References: [ketelone](http://www.ketelone.com/vodkas/botanical/) & [bouqs](https://bouqs.com/flowers/fall20promo?bcid=103255&utm_medium=paid_search&utm_source=google&utm_campaign=B_Core_RMK_Exact_103255&spop=0&gclid=CjwKCAjwpeXeBRA6EiwAyoJPKrY1WEp7aCHWiI17Z9qu0KVfaEpNdfqmasKM1WDS9gsfIbJaHqtDZxoCvfEQAvD_BwE) [Ketel](https://www.trendhunter.com/trends/ketel-one-botanical-vodka) One prepares for the cold weather conditions that come with the winter season -- it introduces its new '[Friendsgiving Essentials Kit](https://www.trendhunter.com/trends/friendsgiving-dinner-doover-kits)' to eliminate the need of going to the bar by bringing it into one's own home. The Botanical kit comes in a beautiful gift box that is curated in collaboration with 'The Bouqs.' The cocktail kit is comprised of stylish sensibilities with a cheese board crafted from premium marble, a vase, golden coasters, and a special discount to The Bouqs along with the ingredients needed to make the [festive drinks](https://www.trendhunter.com/trends/blood-orange-winter-fizz). The 'pick your Botanical' feature comes with a 'Ketel One Botanical' 750ml bottle in the flavor options of either Peach and Orange Blossom, Grapefruit and Rose, or Cucumber and Mint. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 66% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Winter-ready Cocktail Kits:** Opportunity for distilleries and retailers to create curated cocktail kits for home enjoyment during the winter season. - **Bringing the Bar Home:** Potential for home bar equipment and accessories companies to offer curated kits that bring the bar experience to consumers' homes. - **Collaborative Gift Sets:** Opportunity for brands to collaborate with other companies to create gift sets that combine complementary products for a unique gifting experience. ### Who This Affects Most - **Distilleries:** Distilleries can create winter-themed cocktail kits to cater to consumers' desires for cozy at-home drinking experiences. - **Home Bar Equipment:** Home bar equipment and accessories companies can offer curated cocktail kits that provide everything consumers need for an elevated drinking experience at home. - **Gift Set Companies:** Gift set companies can collaborate with other brands to create unique, curated kits that offer consumers a one-of-a-kind gifting experience. ## Related on Trend Hunter - [Ready-to-Pour Cocktail Gifts](https://www.trendhunter.com/trends/deko-cocktails-gift-box.md) - [Cocktail Holiday Kits](https://www.trendhunter.com/trends/cocktail-holiday-kit.md) - [Ready-to-Mix Espresso Martini Kits](https://www.trendhunter.com/trends/absolut-x-kahlua-espresso-martini-kit.md) - [Festive Vodka Campaigns](https://www.trendhunter.com/trends/spirit-advisor.md) - [Winter Cocktail Infusion Kits](https://www.trendhunter.com/trends/cocktail-infusion-kits.md) - [Ready-to-Make Cocktail Kits](https://www.trendhunter.com/trends/readytomake-cocktail.md) - [Botanical-Infused RTD Cocktails](https://www.trendhunter.com/trends/ketel-one-botanical-vodka.md) - [Cocktail-Inspired Tablescapes](https://www.trendhunter.com/trends/holiday-tablescape-kits.md) - [Versatile RTD Cocktails](https://www.trendhunter.com/trends/the-cocktail-collection.md)