# Kaleidoscopic Backdrop Editorials Friends with Benefits by Karolina Miadowicz Shows Bright Looks By Sarah Robson | Published 2012-08-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/friends-with-benefits-by-karolina-miadowicz-is-flirty-and-playful References: [designscene.net](http://www.designscene.net/2012/07/friends-benefits-karolina-miadowicz.html) & [friendswithbenefits.pl](http://www.friendswithbenefits.pl/pol/) Friends with Benefits by Karolina Miadowicz is a charming [colorful series](https://www.trendhunter.com/trends/pixelated) revealing the company's Summer 2012 collection. This photoshoot captures the model Malwina in front of psychedelic vibrant blocks in pink, yellow, purple and blue hues. The model is adorned in long shirts, tights, [gauzy skirts, sweaters and blazers](https://www.trendhunter.com/trends/femininity-in-bloom) with asymmetric and casual designs. The hair stylist Marcin Wlodarczyk has designed the model's hair at two different lengths with elegant side bangs. The makeup artist Agnieszka Nowak has kept the model's makeup light by only adding [pink lipstick and green eyeliner](https://www.trendhunter.com/trends/kate-spade-and-target). This collection is perfect for Sunday afternoons around town, or out meeting friends for coffee. Friends with Benefits is a Polish clothing company that sells affordable and well-designed clothes made from high-quality fabrics that accentuate the female figure. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 25% | Activity: 2% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Kaleidoscopic Color Palettes:** Opportunity for fashion companies to experiment with vibrant and striking color schemes in their collections. - **Asymmetric and Casual Designs:** Space for clothing brands to incorporate unique and relaxed silhouettes into their offerings. - **Light and Minimal Makeup:** Chance for cosmetic brands to promote au naturale looks with subtle pops of color. ### Industries Being Reshaped - **Fashion:** Fashion companies can infuse their designs with bright and playful colors, asymmetrical cuts, and casual styles to attract younger audiences. - **Photography:** Photographers can integrate eye-catching and vibrant backdrops into their shoots, providing a unique backdrop for brands to showcase their products. - **Cosmetics:** Cosmetic brands can tap into the minimalist trend by promoting natural-looking makeup with soft shades and touches of color for a fresh-faced appearance. ## Related on Trend Hunter - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Pixelated Runway Displays](https://www.trendhunter.com/trends/pixelated.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Playful Street Collaborations](https://www.trendhunter.com/trends/heart-to-heart.md) - [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md) - [Spring Fashion Blooms](https://www.trendhunter.com/trends/reformation-spring-2025.md) - [Whimsical Patterned Diverse Fashion](https://www.trendhunter.com/trends/kate-spade-and-target.md)