# Summer Camp-Inspired Clothing Lines Friends with Animals' FW 20 Line Was Inspired by the Outdoors By Ell Smith | Published 2020-10-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/friends-with-animals-fw-20 References: [hypebae](https://hypebae.com/2020/10/friends-with-animals-tavia-bonetti-fall-winter-collection-jacket-bucket-hat-t-shirt-release) & [friendswithanimals.online](https://friendswithanimals.online/) Friends [with Animals'](https://www.trendhunter.com/trends/fioretta) FW [20](https://www.trendhunter.com/trends/tinted-lip-oils) line is filled with [summer camp motifs](https://www.trendhunter.com/trends/camp-aspen) having drawn inspiration from the founder's memories of outdoor Canadian summers. Both sentimental and nostalgic, this line pulls heavily from the founder's imagination. The Vancouver-born brand stays true to its roots with plenty of outdoor essentials that add a grownup approach to some classic piece from 90s kids' childhoods. Some of the standout pieces include a denim letterman jacket with patchwork and branding to appear reminiscent of a school sports team, a flower-printed bucket hat, high socks, and many more. A dreamy editorial accompanies the line, featuring adults in summer camp-like scenarios. Friends with Animals' FW 20 line is available to shop online. Image Credit: Friends with Animals ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 58% | Activity: 30% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Summer Camp-inspired Clothing:** Disruptive innovation opportunity: Create a line of clothing that combines the nostalgia of summer camp with modern fashion trends to appeal to consumers seeking unique and playful styles. - **Nostalgic Fashion:** Disruptive innovation opportunity: Develop a clothing line that taps into childhood memories and vintage aesthetics to create a sense of nostalgia for consumers seeking a throwback style. - **Outdoor-themed Fashion:** Disruptive innovation opportunity: Design a fashion line that incorporates elements of the outdoors, such as camper motifs, hiking-inspired prints, and camping gear-inspired accessories, to cater to individuals passionate about nature and adventure. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Explore the potential of collaborating with outdoor brands or incorporating outdoor-inspired designs into existing fashion lines to appeal to a broader audience seeking unique and nature-inspired clothing options. - **Retail:** Disruptive innovation opportunity: Establish pop-up stores or dedicated sections within retail stores that specifically showcase summer camp-inspired clothing lines to attract customers looking for niche and distinctive fashion items. - **Photography:** Disruptive innovation opportunity: Offer specialized photography services that capture summer camp-like scenarios and nostalgic aesthetics, catering to brands and individuals seeking creative visuals for promotional purposes. ## Related on Trend Hunter - [Outdoor Apparel Collaboration](https://www.trendhunter.com/trends/on-and-sky-high-farm-goods.md) - [Camp-Inspired Dog Collar Charms](https://www.trendhunter.com/trends/dog-collar-charms.md) - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md) - [Heritage Outdoor Fall Apparel](https://www.trendhunter.com/trends/gramicci-fw25.md) - [Stylish Urban Picnic Apparel](https://www.trendhunter.com/trends/picnic-collection.md) - [Wildlife-Inspired Charitable Capsules](https://www.trendhunter.com/trends/camp-aspen.md) - [High School-Inspired Autumn Fashion](https://www.trendhunter.com/trends/erl-2.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md)