# Therapeutic Friendship Series Friends in Therapy Documents the Ups and Downs By Vasiliki Marapas | Published 2014-08-08 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/friends-in-therapy References: [itsnicethat](http://www.itsnicethat.com/articles/friends-in-therapy) & [youtube](https://www.youtube.com/watch?v=YX0G8s8I0b8) 'Friends in Therapy' is a hilarious new web-series starring Joe Towne and Daryl Johnson. Friendship, like any other relationship, is a give and take. Every once in a while, even the best of friends can step on each other's toes. So what's a pair of best buds to do when they're driving each other up the wall? Take it to the professionals. The unscripted series features the pals hashing out the little things that irritate them, from girlfriend etiquette and "indoor voices" to an inability to pronounce a sibling's name. So, perhaps we should all take a cue from this hilarious show and start voicing our annoyances instead of bottling them up -- maybe our friendships will be much healthier for it. ## Trend Insights (Trend Hunter) - Score: 0.3/10 - Popularity: 1% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### What Makes This Trend Stand Out - **Unscripted Therapy:** The rise of unscripted therapy shows a disruptive innovation opportunity in the mental health industry, providing a new form of entertainment and therapeutic support. - **Hilarious Web-series:** The popularity of humorous web-series presents a disruptive innovation opportunity for content creators to explore comedic storytelling in various genres and formats. - **Friendship Communication:** The emphasis on open and honest communication in friendships creates a disruptive innovation opportunity for communication tools and platforms that facilitate deeper connections. ### Sectors Adopting This - **Entertainment:** The entertainment industry can capitalize on the success of unscripted therapy shows by exploring new formats and storylines that cater to viewers' desire for authentic and relatable content. - **Content Creation:** The web-series trend offers innovative opportunities for content creators to experiment with storytelling techniques, reach new audiences, and cultivate loyal fan bases. - **Communication Technology:** The emphasis on improved communication in friendships presents a disruptive innovation opportunity in the tech industry to develop platforms and tools that enhance connection and understanding among friends. ## Related on Trend Hunter - [Bond-Building Fondue Experiences](https://www.trendhunter.com/trends/the-best-fondue-friends-forever.md) - [Adult Animated Series](https://www.trendhunter.com/trends/animated-comedy.md) - [Social-First Snack Comedies](https://www.trendhunter.com/trends/pretzelized.md) - [Friend-Finding Virtual Hangouts](https://www.trendhunter.com/trends/strangely.md) - [Friendship-Focused Election Campaigns](https://www.trendhunter.com/trends/the-friendship-bus.md) - [Iconic Show Toronto Popups](https://www.trendhunter.com/trends/the-one-in-toronto.md) - [Men-Focused Mental Health Campaigns](https://www.trendhunter.com/trends/betterhelp-1.md) - [Friendship Cream Cheese Campaigns](https://www.trendhunter.com/trends/youve-got-a-friend-in-philly-campaign.md) - [Skincare-Themed Comedy Shows](https://www.trendhunter.com/trends/thayers-x-updating.md)