# Sitcom-Branded Fashion Collections New Era Debuted the 'Friends' Collection of T-Shirts and Hats By Colin Smith | Published 2022-03-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/friends-collection References: [hypebae](https://hypebae.com/2022/3/new-era-friends-collection-t-shirts-tees-caps-9fifty-9forty-unst-price-where-to-buy) & [neweracap](https://www.neweracap.com/?a) 'New Era,' or 'New Era Cap Company,' the Buffalo-based headwear brand, has launched the 'Friends collection' of t-shirts and hats. New Era is the official baseball cap supplier for Major League Baseball in the United States, so each release from this brand is high-profile. The Friends collection contains four t-shirts, available in black, white, and gray, with each boasting a different logo or iconic symbol from the show. For example, the black and gray shirts have the Friends city logo, and the two white shirts have a water fountain and the 'central perk' logo. There are also three '9FORTY' hats available in this collection. These hats come in three colorways. These are black, white, and beige. The black and beige hats have the same central perk logo and stylized 'Friends' logos as the t-shirts do, and the white cap features the iconic 'How you doin' statement from one of the sitcom's characters. Image Credit: New Era ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 84% | Activity: 80% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Sitcom-branded Fashion Collections:** Brands can capitalize on the nostalgia of popular sitcoms by creating fashion collections inspired by the show's themes, characters, and logos. - **Iconic Symbol Merchandise:** Creating merchandise, like t-shirts and hats, that feature iconic symbols from beloved TV shows can be a simple and effective way to tap into popular culture. - **'9FORTY' Hats:** Designing hats in a popular style, like the '9FORTY' style from New Era, can add an element of fashion and style to an otherwise basic merchandise collection. ### Sectors Adopting This - **Fashion and Apparel:** Fashion brands can utilize pop culture in their collection designs, creating unique pieces inspired by popular TV shows to attract loyal fans. - **Merchandising:** TV networks and production companies can benefit from partnering with fashion brands to offer officially licensed merchandise with iconic symbols and logos from popular shows. - **Sports Apparel:** Sports apparel companies can expand their merchandise offerings beyond traditional sports teams by collaborating with popular TV shows to create unique designs that appeal to a broader audience. ## Related on Trend Hunter - [Heritage-Inspired Cup Capsules](https://www.trendhunter.com/trends/new-era-3.md) - [Curated Football Club Headwear](https://www.trendhunter.com/trends/liverpool-fc-3.md) - [Character Apparel Capsule](https://www.trendhunter.com/trends/doraemon-x-new-era.md) - [Sitcom Smartphone Accessories](https://www.trendhunter.com/trends/friends-x-casetify-collection.md) - [Commemorative Baseball Hats](https://www.trendhunter.com/trends/los-angeles-dodgers1.md) - [Esports Hat Collections](https://www.trendhunter.com/trends/furia-2.md) - [Winter Sports Event-Inspired Hats](https://www.trendhunter.com/trends/new-era-cap.md) - [Anime Headwear Capsule](https://www.trendhunter.com/trends/mobile-suit-gundam-1.md) - [Anime-Inspired Baseball Hats](https://www.trendhunter.com/trends/studio-ghibli-1.md)