# Cultivated Quail Protein Treats Friends & Family Pet Food Supports Teeth and Gum Care in Pets By Laura McQuarrie | Published 2026-04-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/friends-and-family-pet-food References: [greenqueen.hk](https://www.greenqueen.com.hk/friends-and-family-pet-food-co-lab-grown-cultivated-meat-singapore-cats-dogs/) & [friendsandfamily.pet](https://friendsandfamily.pet/)  After receiving regulatory approval from Singapore’s [Animal and Veterinary Service](https://www.trendhunter.com/trends/umami-bioworks-1) in June 2025, United States-based startup [Friends & Family Pet Food](https://www.trendhunter.com/trends/friends-family-pet-food) debuted [cultivated pet treats](https://www.trendhunter.com/trends/freezedried-treats) at the Singapore Pet Expo. As the first company to sell cultivated pet food in Asia, Friends & Family Pet Food cultivates quail cells over seven to 10 days, then harvests the biomass in small batches, blends the ingredient with fermented whole-cell nutritional yeast, and freeze-dries it all into treats. In the Teeth & Gum Care formulas for dogs and cats, the highly digestible protein pairs with other benefit-packed ingredients like konjac. “We’ve added clinically validated prebiotics and postbiotics that target real pet health problems, like periodontal disease, itching and digestive issues. We are the first pet company in Singapore with these ingredients," said Joshua Errett, co-founder and CEO of Friends & Family. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 57% | Activity: 57% | Freshness: 74% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Key Themes Behind This Trend - **Cultivated Pet Proteins:** Novel cell‑cultured quail proteins enable precise nutrient profiles and reduced supply‑chain volatility compared with traditional meat sources. - **Functional Pet Nutrition:** Integration of clinically validated prebiotics, postbiotics and texture‑modifying ingredients creates treats positioned as therapeutics for periodontal, dermatological and digestive conditions. - **Small-batch Biomanufacturing for Pets:** Short‑cycle, small‑batch cultivation models allow localized production and rapid formulation iteration tailored to pet health needs. ### Where This Applies - **Pet Food Manufacturing:** A shift toward freeze‑dried, cultivated ingredient lines supports premium pricing and differentiated health claims in competitive retail channels. - **Veterinary Dental Care:** Dental clinics and specialists may encounter a growing portfolio of consumable adjuncts that complement periodontal treatments through targeted nutrition. - **Biotech Fermentation Equipment:** Demand is rising for compact bioreactors and downstream processing tools optimized for seven‑ to ten‑day cultivation cycles and small‑batch outputs. ## Related on Trend Hunter - [High-Altitude Dog Food Unboxings](https://www.trendhunter.com/trends/worlds-most-extreme-unboxing.md) - [Nutrient-Dense Own-Brand Pet Foods](https://www.trendhunter.com/trends/ruffs-recipes.md) - [Human-Grade Dog Food Partnerships](https://www.trendhunter.com/trends/farmers-dog.md) - [Insect Protein Dog Treats](https://www.trendhunter.com/trends/globe-buddy.md) - [Fresh Food-Inspired Pet Kibbles](https://www.trendhunter.com/trends/spot-tango-unkibble.md) - [Nourishing Cat Food Ranges](https://www.trendhunter.com/trends/applaws-pet-food.md) - [Pet-Friendly Fish Oil Drizzles](https://www.trendhunter.com/trends/omega3-oil-drizzle.md) - [Functional Sausage-Flavored Treats](https://www.trendhunter.com/trends/best-in-show-bangers.md) - [Air-Dried Pet Food Toppers](https://www.trendhunter.com/trends/airdried-toppers.md)