# Restaurant Hiring Programs Denny's Launched its '#Friendployees' Hiring Initiative By Colin Smith | Published 2022-08-16 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/friendployees References: [nrn](https://www.nrn.com/family-dining/denny-s-gets-twofer-bring-your-bestie-work-hiring-push) & [dennys](https://www.dennys.ca/?gsdf)  [Denny's](https://www.trendhunter.com/trends/waitr-and-dennys) is encouraging employees to reach out to their friends and family with job opportunities as part of its new '#Friendployees' initiative. The #Friendployees initiative is being launched as Denny's brings its restaurants back to 24-hour work schedules, which is becoming viable again as pandemic restrictions loosen across the United States. The company has begun searching for new staff to fill the new available shifts, leading to the #Friendployees program. The benefits of the #Friendployees program include two-week paid vacations to individuals and their friends that they refer, as well as perks that may vary based on each Denny's location. Denny's is aiming to hire a total of 15,000 employees through this initiative in order to bolster its worker size and accelerate its [return to 24-hour operation](https://www.trendhunter.com/trends/encore-hours) across its entire restaurant chain. Image Credit: Denny's ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 12% | Activity: 22% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Market](https://www.trendhunter.com/market) ## Key Themes ### Key Themes Behind This Trend - **Employee Referral Programs:** The growing trend of employee referral programs as a way to increase hiring and retention rates. - **Flexible Work Arrangements:** The trend towards flexible work arrangements and 24-hour schedules as businesses adapt to changing pandemic restrictions. - **Perks-based Employee Incentives:** The trend towards offering unique benefits and incentives to employees in order to improve recruitment and retention rates. ### Where This Applies - **Restaurant Industry:** The restaurant industry is adapting to new labor challenges and opportunities brought on by the pandemic. - **Hospitality Industry:** The hospitality industry is embracing flexible scheduling and worker incentives to attract and retain employees. - **HR Technology Industry:** The HR technology industry is developing software and platforms to automate employee referral programs and other recruitment and retention strategies. ## Related on Trend Hunter - [One-Dollar Diner Meals](https://www.trendhunter.com/trends/dennys-promotion.md) - [Friendship-Focused Job Applications](https://www.trendhunter.com/trends/innovative-job-application.md) - [Creator Collaboration Menus](https://www.trendhunter.com/trends/dennys-menu-items.md) - [Employee-Curated Fast Food Meals](https://www.trendhunter.com/trends/anti-celebrity-meals.md) - [Convenience Retailer Hiring Campaigns](https://www.trendhunter.com/trends/pilot-hiring-campaign.md) - [Expanded Breakfast Deliveries](https://www.trendhunter.com/trends/waitr-and-dennys.md) - [TikTok-Inspired Diner Menus](https://www.trendhunter.com/trends/social-stars-influenced-menu.md) - [TikTok-Inspired Menu Items](https://www.trendhunter.com/trends/social-stars-influenced-menus.md) - [Influencer-Crafted Menu Items](https://www.trendhunter.com/trends/new-social-stars-influenced-menu.md)