# Motorist Mugshot Marketing This Friendly Traffic Campaign Discourages Dangerous Driving By Amelia Roblin | Published 2011-08-14 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/friendly-traffic-campaign References: [adsoftheworld](http://adsoftheworld.com/media/print/friendly_traffic_ana) & [c10propaganda.br](http://c10propaganda.com.br/blog/?p=671) What do an assassin and a reckless driver have in common? According to this Friendly Traffic campaign, the latter may also be a murderer. In an attempt to raise awareness surrounding the high incidence of [automotive related deaths](https://www.trendhunter.com/trends/roadwayreport), the [Association for Family, Friends and Victims of Traffic Accidents](https://www.trendhunter.com/trends/grab-and-go-billboard) has launched these [bloody prints](https://www.trendhunter.com/trends/mwcurated) to dissuade dangerous driving. The Camisa 10 advertising agency of Rio de Janeiro, Brazil, chose to underline the seriousness of citizens' actions with a run of three posters. Three otherwise unthreatening individuals are pictured as if in a criminal lineup, showing evidence of physical trauma and holding their car license plates as number boards. "To kill in traffic is also a crime. Respect the law. Protect life," is scrawled across the bottom of each ad in the Friendly Traffic campaign. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 75% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Graphic Awareness Advertising:** The use of graphic images/elements in advertising to raise awareness surrounding sensitive issues. - **Social Responsibility Marketing:** Marketing campaigns designed to raise awareness of social issues and promote responsible behavior. - **Public Shaming in Advertising:** The use of public shaming to discourage undesirable behavior. ### Who This Affects Most - **Advertising:** Opportunities for advertising agencies to create effective and provocative campaigns designed to raise public awareness. - **Transportation:** Opportunities for transportation companies to promote safety and responsibility within their industry through marketing campaigns. - **Social Advocacy:** Opportunities for advocacy groups to partner with creative teams to increase social awareness about issues that affect their communities. ## Related on Trend Hunter - [Car Safety-Promoting PSAs](https://www.trendhunter.com/trends/never-happens-campaign.md) - [Distracted Driving Awareness Videos](https://www.trendhunter.com/trends/project-yellow-lights-love-story.md) - [Road Safety Spirit Campaigns](https://www.trendhunter.com/trends/captain-of-the-night-campaign.md) - [Sober Driving Beer Campaigns](https://www.trendhunter.com/trends/when-you-drive-never-drink-1.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Anti-Gender Violence Campaigns](https://www.trendhunter.com/trends/antigender-violence-campaign.md) - [Mental Health-Supporting Campaigns](https://www.trendhunter.com/trends/the-last-photo.md) - [Witty Advertising Campaigns](https://www.trendhunter.com/trends/self-referential-marketing.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md)