# Eco-Friendly Wooden Toys Friendly Toys Creates Organic Options that Educate and Evoke Emotions By Meghan Young | Published 2014-09-12 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/friendly-toys References: [etsy](https://www.etsy.com/ca/shop/FriendlyToys) Children might be begging their parents for the latest [LEGO](https://www.trendhunter.com/trends/lego-6) set, [Disney](https://www.trendhunter.com/trends/mini-robots) princess doll or digital device, but Friendly Toys knows that it is important to provide a balance that not only makes them happy, but also teaches them about the world around them. To do this, Friendly Toys offers [eco-friendly, organic wooden products](https://www.trendhunter.com/trends/pelata-collection) such as cars and animals that are adorable and fun. Not to mention that parents will love the vintage-like style. Full of character and color, Friendly Toys' products are finished with non-toxic waterbased “Old Fashioned Milk Paint” and raw linseed oil. Based in Vilnius, Lithuania, and founded by Sigita and Donatas, Friendly Toys uses its small independent status to craft quality options for families. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 85% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Toy Manufacturing:** Disruptive innovation opportunity: Develop new manufacturing processes that prioritize eco-friendly materials and non-toxic finishes, providing parents with safe and sustainable toy options. - **Educational Wooden Toys:** Disruptive innovation opportunity: Create educational wooden toys that not only entertain but also teach children about various subjects, promoting learning through play. - **Retro Style Toys:** Disruptive innovation opportunity: Design and produce vintage-inspired wooden toys that appeal to parents looking for nostalgic play experiences for their children. ### Where This Applies - **Toy Manufacturing:** Disruptive innovation opportunity: Incorporate eco-friendly practices into the mainstream toy manufacturing industry, supporting sustainability and reducing environmental impact. - **Early Childhood Education:** Disruptive innovation opportunity: Integrate wooden toys into early childhood education curriculums to enhance hands-on learning experiences and stimulate cognitive development. - **Artisanal Toy Market:** Disruptive innovation opportunity: Tap into the growing demand for artisanal toys by creating unique, handcrafted wooden toys that cater to parents seeking high-quality and sustainable alternatives. ## Related on Trend Hunter - [Educational Climate Change Toys](https://www.trendhunter.com/trends/toy-brick-sets.md) - [Food-Based Toy Block Alternatives](https://www.trendhunter.com/trends/lego-6.md) - [Kid-Friendly Biobased Tableware](https://www.trendhunter.com/trends/biobased-tableware.md) - [Certified Carbon-Neutral Toys](https://www.trendhunter.com/trends/mega-bloks-green-town.md) - [Adorable Organic Stuffed Animals](https://www.trendhunter.com/trends/organic-stuffed-animals.md) - [Sustainable Seasonal Chocolate Treats](https://www.trendhunter.com/trends/playin-choc-christmas-toychoc-boxes.md) - [Creative STEM-Based Toys](https://www.trendhunter.com/trends/jitterygit.md) - [Artisanal Wooden Kitchen Tools](https://www.trendhunter.com/trends/wooden-kitchen-tools.md) - [Forest-Inspired Screenless Toys](https://www.trendhunter.com/trends/screenless-toys.md)