# Celebratory Cannabis Parties The Friendly Stranger Silver Doobilee Celebrated 25 Years in Toronto By Jana Pijak | Published 2019-11-05 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/friendly-stranger-silver-doobilee References: [friendlystranger](https://friendlystranger.com/) The [Friendly Stranger](https://www.trendhunter.com/trends/airline-for-dogs) Silver Doobilee was celebrated on October 17th in the heart of Toronto's Ossington neighborhood. In addition to celebrating one year of cannabis legalization across Canada, the event was also a celebration of Friendly Stranger's 25th anniversary. The retailer is located on Queen Street and is a Toronto institution with a vast selection of cannabis lifestyle products and accessories The Friendly Stranger Silver Doobilee featured an array of immersive activations including a live DJ set by DJ Sophie Jones, an interactive mural painting session, a cannabis sommelier counter by [High Bar](https://www.trendhunter.com/trends/pre-packaged-flower), an outdoor fire pit, a live performance by [High Society Cabaret](https://www.trendhunter.com/trends/high-90s) and more. As cannabis continues to be destigmatized across North America, niche lifestyle retailers like Friendly Stranger are aiming to bring together cannabis fans while offering a selection of high-quality products. Image Credit: Friendly Stranger ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 89% | Activity: 83% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### Key Themes Behind This Trend - **Cannabis Celebrations:** There is a rising trend of cannabis-themed parties and events to celebrate milestones and achievements in the cannabis industry. - **Destigmatization of Cannabis:** The growing acceptance and destigmatization of cannabis are fueling opportunities for niche lifestyle retailers and businesses catering to cannabis enthusiasts. - **Immersive Activations:** Businesses in the cannabis industry are employing immersive experiences and activations to engage and attract customers, creating unique and memorable brand experiences. ### Where This Applies - **Cannabis Retail:** The cannabis retail industry has an opportunity to create celebratory events and experiences that cater to cannabis enthusiasts and celebrate milestones in the industry. - **Cannabis Accessories:** Manufacturers and retailers of cannabis lifestyle products and accessories have an opportunity to capitalize on the growing demand for high-quality products in the cannabis industry. - **Event Planning:** Event planning companies can specialize in organizing cannabis-themed events and parties, tapping into the increasing demand for celebratory occasions within the cannabis community. ## Related on Trend Hunter - [Destigmatizing Cannabis Events](https://www.trendhunter.com/trends/destigmatizing-cannabis-events.md) - [Toronto Cannabis Workshops](https://www.trendhunter.com/trends/the-cannabinista.md) - [Unique Immersive Cannabis Stores](https://www.trendhunter.com/trends/fika.md) - [Cannabis-Focused Retail Celebrations](https://www.trendhunter.com/trends/420-celebration.md) - [Cannabis Holiday Promotions](https://www.trendhunter.com/trends/cannabis-holiday.md) - [Deli-Informed Cannabis Lounge Retailers](https://www.trendhunter.com/trends/the-annex-by-superette.md) - [Secret Cannabis Speakeasies](https://www.trendhunter.com/trends/thinker-speak-easy.md) - [Inclusivity-Promoting Cannabis Brands](https://www.trendhunter.com/trends/silly-nice.md) - [Cannabis Dining Experiences](https://www.trendhunter.com/trends/bic-ez-reach-lighter-supper-club.md)