# Friendly Cannabis Branding Bruce Mau Design Uses Minimalist Branding to Sell Cannabis Products By Riley von Niessen | Published 2016-05-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/friendly-cannabis-branding References: [surfacemag](http://www.surfacemag.com/new-gallery-57/15h358u6ug64tidmz3gkanxx86gyos) & [brucemaudesign](http://www.brucemaudesign.com/about-us) The [Bruce Mau Design](https://www.trendhunter.com/trends/bruce-bolts) firm aims to decrease stigma towards cannabis products using bright, friendly and simplistic branding. The firm creates visual identities, packaging and digital experiences to help businesses succeed. The brand 'HI' offers 'BudBoxes,' which contain a number of cannabis products, from 85% dark chocolate and room spray to body oil and lotion. There are various lines, such as Relax, Passion, Energy, Soothe and Focus. With [carefully measured dosages](https://www.trendhunter.com/trends/lowdose-cannabis-beverages) in each, 'HI' has a fun look that steers away the from the medical or abstruse branding often used to sell cannabis products. With a smiling marijuana leaf on each product and a quick yet informative description, 'Hi' accomplishes its goal. The 'BudBox' is offered as a monthly package that is easily customized. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 37% | Activity: 32% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Friendly Cannabis Branding:** As the stigma towards cannabis products decreases, there is an opportunity for more brands to adopt friendly and approachable branding to appeal to a wider audience. - **Cannabis Subscription Services:** The ‘BudBox’ monthly package presents an opportunity for businesses to offer curated cannabis products to customers as an ongoing subscription service. - **Cannabis Product Lines:** Developing a range of cannabis product lines, such as Relax, Passion, Energy, Soothe, and Focus, allows businesses to target specific needs and markets with tailored products. ### Industries Being Reshaped - **Cannabis Products:** Cannabis product manufacturers could benefit from the opportunity to create visual identities, packaging, and digital experiences with friendly and approachable branding to appeal to a wider audience. - **Marketing and Advertising:** Marketing and Advertising firms could focus on developing minimalist, friendly, and approachable branding for cannabis companies looking to revamp their image. - **Subscription Services:** Subscription-based businesses could expand their offerings to include curated cannabis products as part of their monthly subscription packages. ## Related on Trend Hunter - [Clear Effects-Driven Packaging](https://www.trendhunter.com/trends/miss-grass.md) - [Refreshing Cannabis Brand Identities](https://www.trendhunter.com/trends/rise-dispensaries.md) - [Advocate-Themed Cannabis Branding](https://www.trendhunter.com/trends/best-blnz.md) - [Colorful Cannabis Rebranding Projects](https://www.trendhunter.com/trends/jaunty.md) - [Discreet Cannabis Gift Boxes](https://www.trendhunter.com/trends/gift-of-weed.md) - [Modern Cannabis Branding Initiatives](https://www.trendhunter.com/trends/modern-cannabis-branding.md) - [Approachable Cannabis Brands](https://www.trendhunter.com/trends/approachable-cannabis-brand.md) - [Value Cannabis Brands](https://www.trendhunter.com/trends/simply-herb.md) - [Next-Gen Cannabis Gummies](https://www.trendhunter.com/trends/the-bettering-company.md)