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# Nature-Friendly Smartphones
Sylvain Boyer Designs the Friendlui Phone with Organic Elements

By Amy Duong | Published 2018-08-30 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/friendlui
References: [yankodesign](http://www.yankodesign.com/2018/08/29/friendlui-the-smartphone-thats-kind-on-nature/) & [ecobranding-design](http://ecobranding-design.com/friendlui/)

Designer Sylvain Boyer designs the [environmentally-friendly smartphone](https://www.trendhunter.com/trends/google-pixel-9a) called the 'Friendlui' and it has a negative impact on nature itself. The battery life to any phone is something of a nuisance in this day and age, but the Friendlui uses a considered UI to solve the matter. The phone's operating system makes use of its [OLED display](https://www.trendhunter.com/trends/the-light-phone-iii) so that it doesn't require any energy to produce black pixels, which results in a mass amount of energy preservation.

The interface is paired-down and is developed to be used with only one thumb, which highlights the elliptical icons that recall the thumb position when it touches the screen. The device itself has a back enclosure that is completely constructed from organic elements.

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 84% | Activity: 85% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Why This Trend Is Growing

- **Environmentally-friendly Smartphones:** Designing smartphones with organic elements and energy preservation solutions can disrupt the mobile industry by addressing environmental concerns.
- **Energy-efficient Smartphone UI:** Creating smartphone interfaces that optimize energy consumption through features like OLED displays can present opportunities for innovation in the smartphone industry.
- **Simplified One-thumb Interface Design:** Developing smartphone interfaces tailored for one-thumb usage can offer disruptive innovation opportunities by enhancing user experience and accessibility.

### Industries Being Reshaped

- **Mobile Technology:** Integrating organic materials and energy-saving features in smartphones can revolutionize the mobile technology industry by providing environmentally-conscious options for consumers.
- **User Interface Design:** The development of energy-efficient smartphone interfaces can drive disruptive innovation in the user interface design industry by optimizing resource usage and improving user experience.
- **Sustainable Product Design:** Incorporating organic elements in smartphone construction can create disruptive innovation opportunities in the sustainable product design industry, offering eco-friendly alternatives to traditional electronic devices.

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