# Suggestively Sexy Lookbooks Friend of Mine 'Other Side of Love' Collection by Akila Berjaoui By Meghan Young | Published 2010-02-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/friend-of-mine References: [lifelounge](http://www.lifelounge.com/Just-in-case-you-didnt-know-how-to-spell-sexy.aspx) & [friendofmine.swappler](http://friendofmine.swappler.com/) What better way to showcase a [new collection](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection) than enlisting [ultra-sexy models](https://www.trendhunter.com/trends/zhilyova), a super talented photographer and picking a gorgeous setting as the backdrop? Friend of Mine knows what's good. Shot by Akila Berjaoui, the Friend of Mine 'The Other Side of Love' collection offers great pieces for the [upcoming season](https://www.trendhunter.com/trends/auteur-studios-fall-2025). And Berjaoui knows exactly how to sell them: sex. It's sure to bring in all ages too--aren't I right, kids? ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 95% | Activity: 77% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Sex-fueled Lookbooks:** Businesses looking to promote their clothing collections could utilize suggestive imagery to sell garments to customers. - **Talented Photographer Collaborations:** Companies could collaborate with talented photographers to produce compelling visual marketing content to promote products. - **Seasonal Fashion Collections:** Brands aim to entice customers to update their wardrobes with new fashion collections each season. ### Sectors Adopting This - **Fashion:** With the use of suggestive imagery, fashion brands can present their products in a seductive way to sell more clothing. - **Photography:** Collaborations between fashion brands and photographers can result in visually stunning marketing content to promote fashion products. - **Marketing:** Marketing teams can use suggestive imagery to entice customers and create more engaging content for their audience. ## Related on Trend Hunter - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Timelessly Charming Fashion Collections](https://www.trendhunter.com/trends/mi-amor-collection.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Love Letter Lingerie Collections](https://www.trendhunter.com/trends/anoeses-love-letter.md) - [Influencer-Backed Valentine's Day Collections](https://www.trendhunter.com/trends/bobbi-althoff.md) - [Romantic Kitschy Lingerie](https://www.trendhunter.com/trends/for-love-and-lemons-1.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md)