# Reimagined Cheesesteak Sandwiches Zaxby's Has a New Fried Chicken Philly for a Limited Time By Katherine Pendrill | Published 2023-09-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fried-chicken-philly References: [brandeating](https://www.brandeating.com/2023/09/zaxbys-introduces-new-fried-chicken-philly.html)  [Zaxby's](https://www.trendhunter.com/trends/chicken-bacon-ranch-loaded-fries) is tinkering with a classic Philly recipe with the debut of its new Fried Chicken Philly. For those unfamiliar, a [Philly cheesesteak sandwich](https://www.trendhunter.com/trends/arbys-cheesesteaks) is usually made with thin-sliced sirloin steak, sautéed peppers and onions, and melted cheese (usually American or provolone). However, Zaxby's new version opts for a different star protein: fried chicken. The new Fried Chicken Philly consists of crispy fried chicken, garlic aioli, melted American cheese, grilled peppers, and grilled onions, all served on a toasted hoagie roll. Fans also have the option to swap the fried chicken for grilled chicken if they wish. The new Fried Chicken Philly can be found now at participating Zaxby's locations chain-wide, but only for a limited time. Image Credit: Zaxby's ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 32% | Activity: 42% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Reimagined Cheesesteak Sandwiches:** The trend of reimagining classic cheesesteak sandwiches with alternative ingredients or proteins like fried chicken can create disruptive innovation opportunities in the fast-casual restaurant industry. - **Fried Chicken Substitutions:** The trend of offering fried chicken substitutions in traditional sandwich recipes presents disruptive innovation opportunities for fast-food chains looking to offer unique flavor combinations and attract new customers. - **Limited Time Menu Items:** The trend of introducing limited time menu items like the Fried Chicken Philly at Zaxby's can create disruptive innovation opportunities for chain restaurants to drive customer excitement, increase foot traffic, and generate buzz. ### Industries Being Reshaped - **Fast-casual Restaurant:** The fast-casual restaurant industry can tap into the disruptive innovation opportunity of reimagining classic cheesesteak sandwiches with alternative ingredients or proteins like fried chicken to attract new customers and differentiate themselves from competitors. - **Fast-food Chains:** Fast-food chains have a disruptive innovation opportunity to shake up their menu offerings by introducing fried chicken substitutions in traditional sandwich recipes, catering to a wider range of tastes and preferences. - **Chain Restaurants:** Chain restaurants can take advantage of the disruptive innovation opportunity presented by limited time menu items like the Fried Chicken Philly to create excitement, drive customer traffic, and generate social media buzz to increase brand visibility. ## Related on Trend Hunter - [Limited-Edition Chicken Philly Sandwiches](https://www.trendhunter.com/trends/chicken-philly-sandwich.md) - [Reimagined Loaded Fries](https://www.trendhunter.com/trends/zaxbys-1.md) - [Club-Style Fried Chicken Sandwiches](https://www.trendhunter.com/trends/signature-club-sandwich.md) - [Philly-Style Chicken Sandwiches](https://www.trendhunter.com/trends/philly-chicken-sandwich.md) - [Nashville-Style Cheesesteak Sandwiches](https://www.trendhunter.com/trends/nashville-hot-chicken-cheesesteak.md) - [Saucy Southern Fried Shrimp](https://www.trendhunter.com/trends/southern-fried-shrimp.md) - [Zesty Chicken Finger Tacos](https://www.trendhunter.com/trends/chicken-finger-tacos.md) - [Spicy Hot Chicken Phillys](https://www.trendhunter.com/trends/lennys-grill-subs.md) - [Loaded Ranch-Coated Fries](https://www.trendhunter.com/trends/chicken-bacon-ranch-loaded-fries.md)