# QSR-Branded Streaming Service Giveaways Popeyes is Giving Away 1,000 Netflix Accounts By Grace Mahas | Published 2020-03-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/fried-chicken-and-chill References: [chewboom](https://www.chewboom.com/2020/03/23/heres-what-you-need-to-know-to-score-a-free-netflix-login-from-popeyes/) & [popeyeschicken](https://popeyeschicken.ca/?Covid-19) Many brands have pledged support during the devastating COVID-19 pandemic and [Popeyes](https://www.trendhunter.com/trends/popeyes-streamer-bundles) is doing its part with the launch of its new 'Fried Chicken and Chill' campaign. The giveaway is encouraging fans to stay at home by giving away 1,000 [Netflix](https://www.trendhunter.com/trends/dominos-and-netflix) accounts, usernames and passwords included. To enter the Fried Chicken and Chill giveaway, the quick-serve chain is encouraging fans to post photos of themselves on [Twitter](https://www.trendhunter.com/trends/mymcdonalds-rewards) enjoying Popeyes and tagging @PopeyesChicken with the hashtag #ThatPasswordFromPopeyes. The first 1,000 entrants will receive a username and password to enjoy a full month of Netflix. The Fried Chicken and Chill contest shows the brand's compassion for individuals during this difficult time and will increase brand awareness and consumer loyalty. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 5% | Activity: 38% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Qsr-branded Streaming Service Giveaways:** Disruptive innovation opportunity: Quick-serve restaurant chains can partner with streaming platforms to offer exclusive promotions and incentives to increase customer engagement. - **COVID-19 Pandemic Brand Support:** Disruptive innovation opportunity: Brands can leverage their resources and platforms to provide support and create campaigns that encourage positive behaviors during challenging times, thereby enhancing brand reputation and customer loyalty. - **Social Media Campaigns for Brand Awareness:** Disruptive innovation opportunity: Companies can utilize social media platforms to run creative campaigns and giveaways, fostering brand recognition and generating user-generated content. ### Sectors Adopting This - **Quick-service Restaurant (QSR) Industry:** Disruptive innovation opportunity: Quick-serve restaurant chains can explore partnerships with complementary industries like streaming services to tap into new customer segments and drive revenue growth. - **Streaming Service Industry:** Disruptive innovation opportunity: Streaming platforms can collaborate with brands for exclusive giveaways and promotional campaigns to attract new subscribers and increase user engagement. - **Social Media Marketing Industry:** Disruptive innovation opportunity: Social media marketing agencies can help brands create innovative campaigns that utilize user-generated content to enhance brand awareness and customer loyalty. ## Related on Trend Hunter - [Livestream-Themed QSR Bundles](https://www.trendhunter.com/trends/popeyes-streamer-bundles.md) - [QSR-Branded Streaming Services](https://www.trendhunter.com/trends/streaming-service-1.md) - [Festive QSR Menus](https://www.trendhunter.com/trends/festive-qsr-menu.md) - [Complimentary Fried Chicken Promotions](https://www.trendhunter.com/trends/kfc-free-bucket-on-us.md) - [Comforting QSR Menu Promotions](https://www.trendhunter.com/trends/sunday-scaries-menu.md) - [Horror Movie QSR Meals](https://www.trendhunter.com/trends/popeyes-freddy-fazbear-crunch-menu.md) - [Fancy Food Contests](https://www.trendhunter.com/trends/yachtsteraunt.md) - [Low-Cost Seasonal QSR Meals](https://www.trendhunter.com/trends/festive-family-box.md) - [Munchies-Themed QSR Menus](https://www.trendhunter.com/trends/popeyes-munchies-menu.md)