# Sporty Fridge TVs The Pepsi Gametime Fridge TV Keeps Drinks Close While Watching Football By Laura McQuarrie | Published 2022-08-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/fridge-tv References: [prnewswire](https://www.prnewswire.com/news-releases/pepsi-gears-up-for-2022-football-season-with-new-pepsi-gametime-fridge-tv-so-fans-never-miss-a-moment-of-nfl-action-301608111.html) & [rules.gselive](https://rules.gselive.com/3ab7b46c-535c-4334-978a-9f4fc6165a08)  Football season will be starting soon and [Pepsi](https://www.trendhunter.com/trends/made-for-bills-watching) wants to make the at-home watching experience as comfortable and convenient for fans as possible with its Pepsi [Gametime Fridge TV](https://www.trendhunter.com/trends/18-week-pack). Pepsi knows that even being out of eyesight of the TV for a moment could cause fans to miss a critical moment of action and the Gametime Fridge TV helps to prevent this by making drinks much more easily accessible. The branded Gametime Fridge TV with a 55" 4K LED screen and 16-can beverage refrigerator is being given away to one lucky football fan via sweepstakes. The introduction of the Pepsi Gametime Fridge TV follows the renewal of Pepsi's four-decade partnership with the [NFL](https://www.trendhunter.com/trends/igloo) earlier this year. With this continued partnership and a fridge-TV hybrid, the brand wants to remind football fans that the experience is #BetterWithPepsi. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 82% | Activity: 88% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Hybrid Appliances:** Combining different home appliances creates new opportunities for brands to offer innovative and functional devices. - **Enhanced Fan Experience:** Providing functional devices or services that enhance the user's experience while following their passion can create a loyal and engaged fan base for brands. - **Gamification Marketing:** Using contests or giveaways to promote products while engaging with the customer at the same time can lead to a successful marketing campaign. ### Industries Being Reshaped - **Consumer Electronics:** Developing and marketing innovative devices for consumers' entertainment needs can optimize sales for consumer electronic brands. - **Beverage:** Partnering with sporting or entertainment companies to promote drinks during events activity can significantly increase revenue for beverage brands. - **Marketing and Advertising:** Offering interactive and engaging campaigns can create loyal and engaged audiences while also promoting products for marketing and advertising agencies. ## Related on Trend Hunter - [Football-Watching Tiny Homes](https://www.trendhunter.com/trends/18-week-pack.md) - [Gaming-Influenced Beer Fridges](https://www.trendhunter.com/trends/gaming-fridge.md) - [Football-Themed Beverage Collaborations](https://www.trendhunter.com/trends/igloo.md) - [Large-Screen Sports Campaigns](https://www.trendhunter.com/trends/big-game-big-screen.md) - [Football-Focused Sofa Campaigns](https://www.trendhunter.com/trends/refresh-the-game-campaign.md) - [LED Can Concepts](https://www.trendhunter.com/trends/pepsi-smart-can.md) - [Athlete-Backed Beverage Campaigns](https://www.trendhunter.com/trends/tailgate-crashers.md) - [Football Half-Time Soda Apps](https://www.trendhunter.com/trends/pepsi-super-bowl-lvi-halftime-show-mobile-app.md) - [6-Pack Furniture Collections](https://www.trendhunter.com/trends/home-decoors.md)