# Plant-Based Protein-Rich Snack Bites The Fridge Raiders Meat-Free Tasty Bites Come in Two Options By Michael Hemsworth | Published 2022-04-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/fridge-raiders-meatfree-tasty-bites References: [talkingretail](https://www.talkingretail.com/products-news/chilled/fridge-raiders-tasty-bites-offers-vegetarian-options-28-04-2022/) & [fridgeraiders](https://fridgeraiders.co.uk)  The [Fridge Raiders Meat](https://www.trendhunter.com/trends/fridge-raiders-bites)-Free Tasty [Bites](https://www.trendhunter.com/trends/gosh-veg-bites) are a new product line from the UK-based brand that offers consumers a plant-based take on the namesake snack. The product is crafted with fava beans to give them a plant-based recipe that's still high in protein, and comes in two varieties including Slow-Roasted and Katsu. The snack comes in 65-gram and 45-gram bags, which both feature easily identifiable branding and text to help shoppers pinpoint them on store shelves. Marketing Manager Chris Doe commented on the new Fridge Raiders Meat-Free Tasty Bites saying, "The growth of the meat-free category is not slowing down, so we are excited to offer our customers a delicious meat-free snacking option in a category that we know currently under-delivers on taste. We know consumers are on the hunt for a meat-free snack that delivers on taste, texture and quality while also being a healthy and fulfilling option.” ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 47% | Activity: 81% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Snacks:** Opportunity for disruptive innovation by introducing unique and tasty plant-based snacks in the market. - **Protein-rich Snacks:** Opportunity for disruptive innovation by introducing protein-rich snack options other than meat-based products. - **Convenient Snacking:** Opportunity for disruptive innovation by introducing convenient and easy-to-carry snack options for on-the-go consumers. ### Where This Applies - **Snack Industry:** Opportunity for disruptive innovation by incorporating plant-based and protein-rich options in the existing snack products or introducing new products specifically for the growing vegan and flexitarian market. - **Food Retail Industry:** Opportunity for providing healthier snack options and investing in marketing and promoting the benefits of plant-based and protein-rich alternatives for snack foods. - **Health and Wellness Industry:** Opportunity for developing and marketing healthy snack alternatives for consumers looking for fulfilling and nutritious snack options. ## Related on Trend Hunter - [Satisfying Flavorful Chicken Snacks](https://www.trendhunter.com/trends/fridge-raiders-bites.md) - [Snackable Protein Filets](https://www.trendhunter.com/trends/fridge-radiers-grills.md) - [World Flavor Chicken Bites](https://www.trendhunter.com/trends/peri-peri-chicken-bites.md) - [Chicken-Filled Nacho Bites](https://www.trendhunter.com/trends/poppers.md) - [Meat-Free Butternut Snacking Bites](https://www.trendhunter.com/trends/cauldron-butternut-red-chilli-bites.md) - [Ready-to-Eat Vegan Snacks](https://www.trendhunter.com/trends/squeaky-bean-vegan-snacks.md) - [Snackable Steak-Style Bites](https://www.trendhunter.com/trends/plantedsteak-bites.md) - [Snacking-Friendly Plant-Based Bites](https://www.trendhunter.com/trends/gosh-veg-bites.md) - [Protein-Forward Gen Z Snacks](https://www.trendhunter.com/trends/taste-inc.md)