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# Female Artist-Honoring Tees
Awake NY Spring/Summer 2018 Boasts a Frida Kahlo T-Shirt

By Kalin Ned | Published 2018-05-07 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/frida-kahlo-tshirt
References: [highsnobiety](https://www.highsnobiety.com/p/awake-ny-spring-summer-2018/) & [awakenyclothing](https://awakenyclothing.com/)

Awake NY released its Spring/Summer 2018 collection of [contemporary streetwear](https://www.trendhunter.com/trends/awake-ny-and-levis) and the lineup draws the attention to a female [artist-honoring](https://www.trendhunter.com/trends/takashi-murakami-tee) piece of apparel — a Frida Kahlo t-shirt. The label's capsule is characterized by monochromatic and minimalist hoodies that boast the tagline "Awake" on a checkered jacket and a few graphic tees.

The Frida Kahlo t-shirt definitely calls for attention. The red clothing piece showcases a sepia-colored photograph of the renowned Mexican artist.

Awake NY is dedicated to capturing the creative cultural spirit and embracing societal values through expression and fashion-forward silhouettes. Evoking diversity not only of appearance and character but of mind as well, Awake NY's ultra-minimalist contemporary clothing pieces are a blank canvas for anyone who wears them.

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 64% | Activity: 42% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What's Driving This Trend

- **Female Artist-honoring Fashion:** Disruptive innovation opportunity: Create a line of clothing that pays homage to female artists, offering unique and empowering designs.
- **Monochromatic and Minimalist Streetwear:** Disruptive innovation opportunity: Develop a clothing line that focuses on sleek monochromatic designs and minimalist aesthetics, catering to the growing demand for minimalist fashion.
- **Graphic Tees with Cultural References:** Disruptive innovation opportunity: Design graphic tees that feature iconic cultural references, appealing to consumers who seek clothing that showcases their interests and passions.

### Who This Affects Most

- **Fashion:** Disruptive innovation opportunity: Incorporate innovative and artistic elements into fashion design, offering unique apparel options that stand out in the saturated fashion market.
- **Streetwear:** Disruptive innovation opportunity: Explore the growing streetwear market and create designs that reflect contemporary cultural influences, appealing to the younger demographic.
- **Art and Culture:** Disruptive innovation opportunity: Combine art and fashion to create a brand that celebrates and commemorates iconic artists, bridging the gap between fashion and culture.

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