# Woodland Fairy Hair Blogger Frida Johnson Pumps Up the Volume with Turbans & Hats By Tiana Reid | Published 2010-06-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/frida-johnson References: [lookbook.nu](http://lookbook.nu/user/34805-Frida-J) & [blogg.veckorevyn](http://blogg.veckorevyn.com/fyndigt) It seems that seventeen-year-old student and blogger Frida Johnson has a favorite accessory--her hair. She uses her wavy fairy-esque goldie locks from Kungälv, Sweden to pump up all her boho-chic outfits. Click through the gallery to check out photographs of the lovely Frida Johnson and her collection of [fashionable headpieces](https://www.trendhunter.com/trends/clementine-grove) from turbans to straw hats, wide-brimmed black hats and [hippie headbands](https://www.trendhunter.com/trends/systemarosa). **Implications** - Shiny, stick-straight tresses ruled hair salons in the early 2000s; however, today's fashionista is looking for something much more free flowing. This signifies a shift in the overall attitude of the youth consumer, with free thought and creativity valued much more than organization and cold, harsh styles. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 92% | Activity: 75% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Free-flowing Hair:** Ditching stick-straight styles for more natural and flowing hair has become a popular trend, reflecting a shift in youth consumer attitudes towards creativity and individuality. - **Fashionable Headpieces:** Wearing stylish headpieces like turbans, hats, and headbands has become a popular trend, allowing individuals to express their unique fashion sense. - **Boho-chic Style:** The rise of boho-chic outfits, paired with whimsical hair accessories, showcases the growing popularity of a carefree yet fashionable aesthetic among young consumers. ### Sectors Adopting This - **Hair Care and Styling:** Hair care and styling brands have an opportunity to develop and promote products that enhance and embrace natural and free-flowing hair textures. - **Fashion Accessories:** Fashion accessory brands have a chance to capitalize on the demand for stylish headpieces, offering a diverse range of options to suit different fashion preferences. - **Apparel and Fashion:** Apparel and fashion companies can tap into the boho-chic trend by incorporating whimsical hair accessories into their collections, attracting young consumers seeking a carefree and stylish look. ## Related on Trend Hunter - [Avant-Garde Radish Accessories](https://www.trendhunter.com/trends/radish-hat.md) - [Zero-Waste Hair Ties](https://www.trendhunter.com/trends/fizzy-goblet.md) - [Unique Elevated Accessories](https://www.trendhunter.com/trends/highdive.md) - [Future-Facing Hair Colors](https://www.trendhunter.com/trends/aveda-vibe-collection.md) - [Expressive Hair Campaigns](https://www.trendhunter.com/trends/main-character-hair.md) - [Immersive Curl-Powered Pop-Ups](https://www.trendhunter.com/trends/curl-powered-pop-up.md) - [Gilded Hair Collections](https://www.trendhunter.com/trends/zara-hair.md) - [Charming Hair Accessories](https://www.trendhunter.com/trends/clementine-grove.md) - [Delicately Patterned Beauty Collections](https://www.trendhunter.com/trends/kustaa-saksi1.md)