# Youthful Spring Fashion The Latest H & M Divided Lookbook Features Model Frida Aasen By Jana Pijak | Published 2015-04-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/frida-aasen References: [fashiongonerogue](http://www.fashiongonerogue.com/frida-aasen-playful-prints-hm/) Frida Aasen stars in the latest catalog for H & M's Divided collection. Known for its youthful aesthetic, the range returns with a blend of sporty and edgy staples. These include [vintage-inspired denim shorts and varsity jackets](https://www.trendhunter.com/trends/hollywood-breakfast-club) along with matching crop top and mini skirt pairings. The collection also isn't short on signature, [graphic tees](https://www.trendhunter.com/trends/acidic-americana), in this case ones that feature familiar logos and vibrant prints. Borrowing from athletic uniforms, this [H & M Divided](https://www.trendhunter.com/trends/hm-x-glenn-martens) lookbook sets a sporty tone for the season ahead and highlights statement pieces that mimic numbered jerseys. Frida Aasen dons this collection's youthful pieces while posing against a vibrant backdrop, courtesy of famous Sin City landmark, The Neon Museum Las Vegas, an outdoor gallery of discarded electrical signs. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 99% | Activity: 85% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Vintage-inspired Denim:** Disruptive innovation opportunity: Design sustainable and customizable vintage-inspired denim pieces targeting Gen Z consumers. - **Athletic-inspired Fashion:** Disruptive innovation opportunity: Integrate smart technology into athletic-inspired fashion items to track and improve performance. - **Statement Graphic Tees:** Disruptive innovation opportunity: Create an online platform for consumers to design and personalize their own statement graphic tees. ### Who This Affects Most - **Fashion Retail:** Disruptive innovation opportunity: Utilize augmented reality (AR) technology to enhance the in-store shopping experience and drive online sales. - **Sustainable Fashion:** Disruptive innovation opportunity: Develop innovative fabric materials and manufacturing processes to create sustainable and eco-friendly fashion products. - **Athletic Apparel:** Disruptive innovation opportunity: Incorporate wearable technology into athletic apparel to provide real-time feedback and customized exercise routines. ## Related on Trend Hunter - [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [Spring Fashion Blooms](https://www.trendhunter.com/trends/reformation-spring-2025.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Eco-Minded Workout Wear](https://www.trendhunter.com/trends/hm-2.md) - [Collaborative Circular Collections](https://www.trendhunter.com/trends/heron-preston-1.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Multifaceted Personal Fragrances](https://www.trendhunter.com/trends/hm-beauty-fragrance.md)